OpenAI expands into personal investing via acquisition of Roi
With the acquisition of Roi, OpenAI signals its intention to blend AI with personal investing, though Roi’s platform will close soon.
OpenAI has acquired the personal investing startup Roi, which promises AI-driven insights, education, and guidance for individual investors. The Verge reports that the acquisition marks OpenAI’s official entry into the personal finance space.
Following the deal, Roi will shut down its service on October 15 and delete all user data. Its offerings included traditional investing options alongside crypto and NFTs. The company cited this transition in its announcement.
OpenAI did not publicly disclose the purchase price. With this move, OpenAI takes a step beyond content, tools and agents, toward embedding financial services into its AI ecosystem. It questions how AI platforms may offer personalised wealth management or advisory services someday.
The acquisition also draws regulatory, ethical and trust considerations. Mixing AI with finance means issues like explainability, bias, fiduciary responsibility, data privacy and risk management become immediately relevant. Whether users will embrace AI financial advice depends as much on trust and governance as algorithmic accuracy.
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