Europe urged to seize AI opportunity through action
Google’s Kent Walker calls for streamlined EU regulations to unlock €450 billion in AI-driven economic growth.
Europe faces a pivotal moment to lead in AI, potentially boosting GDP by over €1.2 trillion, according to Google’s Kent Walker. Urgent action is needed to close the gap between ambition and implementation.
Complex EU regulations, with over 100 new digital rules since 2019, hinder businesses, costing an estimated €124 billion annually. Simplifying these, as suggested by Mario Draghi’s report, could unlock €450 billion in AI-driven growth.
Focused, balanced policies must prioritise real-world AI impacts without stifling progress.
Skilling Europe’s workforce is crucial for AI adoption, with only 14% of EU firms using generative AI compared to 83% in China. Google’s initiatives, like its €15 million AI Opportunity Fund, support digital training. Public-private partnerships can scale these efforts, creating new job categories.
Scaling AI demands secure, dependable tools and ongoing momentum. Google’s AlphaFold and GNoME fuel advances in biology and materials science, while partnerships with European companies safeguard data sovereignty. Joint efforts will help Europe lead globally in AI.
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