USTA debuts AI Match Chat at US Open with IBM

The United States Tennis Association has introduced AI-powered experiences at the US Open in partnership with IBM. Fans can now access Match Chat, an AI assistant answering player stat questions and offering interactive insights during the 254 singles matches.

The assistant is powered by IBM WatsonX Orchestrate technology, combining AI agents and language models trained on US Open data. The organisations have also enhanced IBM SlamTracker, which projects live win probabilities and provides AI-generated post-match commentary for deeper analysis.

According to Brian Ryerson of the USTA, between 13 and 15 million visitors are expected to use these platforms. He noted the association’s roadmap has focused on hybrid cloud and AI for fan engagement and to strengthen core operations.

Behind the scenes, the USTA is streamlining infrastructure management, optimising costs, and enhancing resilience with IBM’s AI tools. Its editorial team has increased content production by 300% using bespoke AI systems, starting with AI match summaries before refining them manually.

Globally, sports bodies are also adopting AI for fans and operations. The NFL and Wimbledon have launched similar tools, while USTA’s hybrid cloud infrastructure ensures the Open withstands surges up to 50 times normal load without disrupting fan experiences.

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