Crypto adoption grows among Koreans aged 20 to 50 with Bitcoin leading the way
Economic pressure is pushing younger Koreans into crypto, with youth unemployment more than twice the national average.
Crypto ownership in South Korea is rising rapidly, with 27% of people aged 20 to 50 now holding digital assets, according to new research by the Hana Institute of Finance. Among investors, 70% plan to grow their crypto holdings, with Bitcoin remaining the top choice.
Many now view digital assets as a serious tool for building wealth and planning for retirement. The report revealed that investment behaviour is becoming more structured.
Regular purchases jumped from 10% to 34%, while mid-term trading saw a similar rise. In contrast, short-term trading declined slightly. More investors also turn to official exchanges and data platforms, moving away from informal advice and word-of-mouth.
Economic hardship is driving the trend, particularly among younger Koreans. Youth unemployment remains high, and traditional investment options offer limited returns. Crypto has emerged as a perceived lifeline, with many viewing it as their best chance to gain financial stability or afford property.
While optimism about crypto’s growth remains strong, concerns persist. Market volatility still worries 56% of investors, and many say they would feel more confident if traditional banks were more involved.
Restrictions on linking multiple bank accounts with exchanges are also viewed as a barrier to greater adoption.
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