Match Chat: AI comes to Wimbledon to modernise the fan experience
Match Chat offers real-time shot data and answers fan questions during matches, blending tradition with cutting-edge technology.
Wimbledon is embracing AI to engage a younger, tech-savvy audience by launching a live in-game AI assistant during this summer’s Championships.
The new Match Chat feature will allow fans to interact with real-time match data while watching games. Viewers can ask questions about shot speed, player positioning, and in-game stats—effectively combining the experience of watching live tennis with the interactivity of a video game.
Aimed at younger audiences more accustomed to multitasking and second-screen experiences, Match Chat is part of a broader push to modernise tennis and attract new followers. Fans can follow match insights on their phones without missing the live action on the court.
Wimbledon’s use of AI mirrors developments in other major sporting events. At the Paris Olympics, AI was deployed for real-time performance analysis, athlete tracking, and broadcasting enhancements, signalling a broader trend in how top-tier sports use AI to boost viewer engagement.
Though some traditionalists may be sceptical about the increasing role of technology in tennis, the innovation has been welcomed by figures such as Judy Murray, mother of two-time Wimbledon champion Andy Murray. She praised the move as a smart way to connect with the next generation of tennis fans.
With this blend of tradition and tech, Wimbledon hopes Match Chat will enhance the fan experience while preserving the spirit of the game.
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