New phase in Malaysia Airlines and Google collaboration

Malaysia Airlines is deepening its partnership with Google to accelerate its digital transformation, focusing on AI-powered marketing and end-to-end innovation across the travel experience.

Building on a successful 2024 collaboration, the renewed agreement will integrate more advanced technologies to enhance customer engagement and streamline services.

The airline and tech giant aims to shift from promotional showcases to a fully integrated ecosystem, using AI and data-driven tools to reshape the travel journey.

A recent highlight was an interactive showcase at the MATTA Fair, where visitors transformed photos into videos using Google’s Veo image-to-video generation tool — part of Malaysia Airlines’ ‘Time For’ campaign.

Dersenish Aresandiran, chief commercial officer of airlines at Malaysia Aviation Group, said the partnership is about more than technology: it’s a strategic move to enrich customer experiences and support national tourism goals ahead of Visit Malaysia Year 2026.

Google Malaysia’s director, Farhan Qureshi, echoed the sentiment, calling the collaboration a powerful example of how innovation and creativity can redefine global travel.

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