New York Times partners with Amazon on AI integration

A new licensing deal lets Amazon use NYT content for real-time display and AI model training, with links to full articles across its platforms.

Amazon will integrate New York Times content into Alexa and other AI services under a new multi-year licensing deal announced by both companies.

The New York Times Company and Amazon have signed a multi-year licensing agreement that will allow Amazon to integrate editorial content from The New York Times, NYT Cooking, and The Athletic into a range of its AI-powered services, the companies announced Wednesday.

Under the deal, Amazon will use licensed content for real-time display in consumer-facing products such as Alexa, as well as for training its proprietary foundation models. The agreement marks an expansion of the firms’ existing partnership.

‘The agreement expands the companies’ existing relationship, and will deliver additional value to Amazon customers while bringing Times journalism to broader audiences,’ the companies said in a joint statement.

According to the announcement, the licensing terms include ‘real-time display of summaries and short excerpts of Times content within Amazon products and services’ alongside permission to use the content in AI model development. Amazon platforms will also feature direct links to full Times articles.

Both companies described the partnership as a reflection of a shared commitment to delivering global news and information across Amazon’s AI ecosystem. Financial details of the agreement were not made public.

The announcement comes amid growing industry debate about the role of journalistic material in training AI systems.

By entering a formal licensing arrangement, The New York Times positions itself as one of the first major media outlets to publicly align with a technology company for AI-related content use.

The companies have yet to name additional Amazon products that will feature Times content, and no timeline has been disclosed for the rollout of the new integrations.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!