Netflix introduces AI chatbot to help you pick what to watch
The new AI chatbot in Netflix’s iOS app aims to simplify how users search for content. Will it soon become a mainstay on all platforms?
Netflix is trialling an AI chatbot inside its iOS app, offering a new way for users to find content by simply typing natural phrases instead of relying on standard searches. In this small, opt-in beta, users might say things like ‘I want something funny and upbeat; to receive tailored recommendations.
The company believes the AI chatbot could soon become a core part of its app on both iOS and Android, and perhaps even land on TVs in future.
Alongside this, Netflix is reshaping the user experience by surfacing helpful labels like ‘Emmy Award Winner’ and ‘#1 in TV Shows’ to help viewers choose faster instead of scrolling endlessly.
Search and My List are moving to the top of TV screens for better visibility, and the homepage is getting a cleaner, more modern design.
Netflix says recommendations will also shift dynamically based on a viewer’s mood or interests, although it hasn’t explained exactly how this will work.
On mobile, Netflix plans to roll out a vertical feed of show and movie clips in the coming weeks. You’ll be able to tap to watch, save, or share immediately—turning content discovery into a quick and interactive experience instead of a chore.
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