MetaAI rolls out in Europe after regulatory hurdles
The European Commission is reviewing Meta’s risk assessment for MetaAI’s European launch to ensure compliance with the Digital Services Act before rolling it out across the region.
MetaAI, Meta’s AI chat function, is set to launch across Europe after delays caused by regulatory scrutiny regarding the use of personal data to train its models.
The European Commission is reviewing a risk assessment from Meta to ensure that the new feature complies with the EU’s Digital Services Act (DSA). However, this regulation mandates companies to submit risk assessments in advance of deploying new functions.
MetaAI was first launched in the US in September 2023, followed by India in June 2024, and the UK in October.
However, its European rollout was delayed last summer after the Irish Data Protection Commission raised concerns about using data from Facebook and Instagram users for AI training.
Meta faced criticism over Europe’s regulatory approach, with company officials, including CEO Mark Zuckerberg, expressing frustration with the delays.
Despite the regulatory hurdles, Meta is now moving forward with its plans to bring MetaAI to the EU, with the company noting that the process has taken longer than expected due to Europe’s complex regulatory landscape.
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