Zira launches AI platform for telecom operators
Zira collaborates with clients to implement live AI projects in telecoms.
Bosnia and Herzegovina-based Zira has introduced a new AI-powered platform designed to help telecom operators maximise their business support system (BSS) data. The platform uses predictive and generative AI to enhance operations, optimise pricing strategies, and adapt to shifting market trends. Wholesale operators can leverage the tool to improve route efficiency, manage traffic volumes, and boost customer experiences while safeguarding service continuity.
Research highlights the growing interest in AI within the telecoms sector. A recent survey by Arthur D. Little found that 71% of telecom executives cited enhanced customer experience as a key benefit of AI integration. Intelligent network optimisation and predictive maintenance were also identified as critical advantages, reducing downtime and operational costs by up to 30%.
Zira’s Chief Product Officer Amir Turalić emphasised the platform’s potential, stating its forecasting capabilities address capacity and pricing challenges while informing better decision-making. Turalić noted Zira is collaborating with clients on live projects to support diverse use cases and refine the platform.
The telecom industry’s adoption of AI remains largely theoretical, with limited deployment stories to date. Zira’s innovation seeks to bridge this gap, providing a tailored solution for the BSS layer and accelerating the adoption of AI-driven tools across networks.