TikTok expands AI video tools for advertisers
AI-powered Symphony Creative Studios simplifies content creation for brands, boosting TikTok’s appeal in the advertising world.
TikTok has rolled out Symphony Creative Studios worldwide, a generative AI video creation platform designed for advertisers. The platform aims to simplify the creation of tailored, high-quality content for businesses, creators, and agencies.
Unveiled earlier this year at the TikTok World Product Summit, Symphony is part of a broader suite of tools. These include Symphony Assistant, Symphony Digital Avatars, and the TikTok Ads Manager, all focused on enhancing creative capabilities on the platform.
Symphony Creative Studios offers features like automated content generation from text, video previews, remixing, and digital avatar creation. Users can also access tools for translation and customisation, making it easier to adapt content for diverse audiences.
AI-powered tools have become essential in attracting brands, with TikTok joining other tech companies in integrating these technologies to strengthen its advertising business. Symphony aims to position the platform as a leader in digital marketing innovation.
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