New Visa-Affirm collaboration aims to streamline payments

Visa has announced a partnership with fintech Affirm to introduce a new feature allowing United States customers to use a single card for both debit transactions and buy now, pay later (BNPL) purchases. The feature aims to meet growing consumer demand for payment flexibility. Visa will also launch the service in the United Arab Emirates in collaboration with Liv Bank and plans to expand to Europe in the coming months.

Mark Nelsen, Visa‘s global head of consumer products, highlighted that customers increasingly prioritise convenience in payments, especially as e-commerce continues to thrive. A Visa study revealed that 51% of card users desire access to multiple accounts and funding options through a single credential, streamlining their payment experiences. The ‘Flexible Credential’ feature is already available in markets such as Hong Kong, Japan, and Singapore, with further expansion planned over the next year.

Visa and Affirm’s collaboration signals a growing trend of traditional financial institutions working with fintech firms to drive innovation. While fintech companies have often been seen as challengers to established banks, such partnerships can benefit both sides by unlocking new revenue opportunities. Affirm CEO Max Levchin emphasised the company’s commitment to providing a seamless product that integrates debit and credit without hidden fees.