EU orders Apple to end geo-blocking practices
The directive aims to promote digital fairness.
The European Union has issued a directive for Apple to cease geo-blocking content on several of its platforms, including the App Store, Apple Arcade, Music, iTunes Store, Books, and Podcasts. Geo-blocking, the practice of limiting access to content based on a user’s location, is considered discriminatory by the EU, as it creates barriers for consumers depending on where they live or are based. The European Commission has expressed its concerns, warning that if Apple does not address these issues within the next month, national regulators across EU member states could step in with enforcement actions.
European Commissioner Margrethe Vestager underscored the EU’s commitment to ensuring fair access to digital services, stating that no company, regardless of its size, should be allowed to unfairly limit customers’ access to services based on nationality, place of residence, or other factors unrelated to the services provided. Apple now has one month to submit a detailed plan that addresses these concerns and outlines how the company will eliminate geo-blocking practices from its platforms. Failure to meet this deadline could result in penalties or legal consequences as the EU continues to prioritise consumer rights and digital market fairness across Europe.