European search initiative between Ecosia and Qwant aims to reduce big tech reliance

Ecosia, the Berlin-based eco-conscious search engine and Qwant, France’s privacy-focused search platform, are teaming up to build a European search index. The joint venture, named European Search Perspective (EUP), seeks to reduce reliance on tech giants like Google and Microsoft, whose search APIs have become increasingly costly. This collaboration is set to foster innovation, particularly in integrating generative AI technologies into search experiences.

Both companies currently rely on Big Tech for their search backends but are determined to develop a sustainable alternative that aligns with their unique values. EUP’s index, expected to launch in early 2025, will serve traffic in France before expanding to Germany and other European languages. The partnership will enable Qwant and Ecosia to retain their distinct user experiences while benefiting from shared resources and investment.

Privacy and data sovereignty are at the heart of the initiative. Unlike major competitors, EUP’s index won’t personalise results based on user data, maintaining a privacy-first approach. This move aligns with Europe’s growing emphasis on strategic autonomy in technology, especially as AI advances create both opportunities and risks. As the first step toward a more independent tech ecosystem, EUP represents a significant shift in Europe’s search market, challenging the dominance of US tech giants and laying the groundwork for a more diverse, innovative digital future.