Elon Musk’s AI chatbot expands to free users

X is testing free access to its AI chatbot Grok, signaling a bid to expand its user base and gain an edge in the competitive AI market.

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Elon Musk’s social media platform X is testing a free version of its AI chatbot, Grok, which was previously exclusive to premium subscribers. Over the weekend, reports surfaced from users and researchers indicating that some free accounts in regions like New Zealand now have access to the AI tool. While usage is capped to 10 queries every two hours for the Grok-2 model, this marks a significant expansion of the technology’s reach.

Grok, developed by Musk’s company xAI, launched earlier this year with advanced features like image generation and understanding, powered by Black Forest Labs’ FLUX.1 model. Previously available only to paying users, the decision to extend limited access to free users may reflect xAI’s strategy to grow its user base and improve feedback for refining its technology.

To use Grok for free, accounts must be at least seven days old and linked to a phone number. This move positions xAI to compete with AI giants like OpenAI’s ChatGPT and Google’s Gemini, while also potentially bolstering its valuation, which reportedly reached $40B in recent funding discussions. This test of free access could accelerate Grok’s development cycle and further establish xAI in the competitive AI market.