Vietnam demands Shein and Temu registration by November
Aiming to protect local businesses amidst concerns over foreign e-commerce practices.
Vietnam has warned Chinese online retailers Shein and Temu to register with the government by the end of November or face potential blocks on their websites and apps. The move follows concerns from Vietnam’s government and local businesses about the impact of foreign e-commerce platforms on local markets, especially regarding deep discounts and counterfeit goods. Deputy Trade Minister Nguyen Hoang Long stated that if Shein and Temu do not comply, technical measures will be taken to restrict access to their platforms.
Shein has been active in Vietnam for two years, while Temu only recently launched in the country. Shein expressed its commitment to adhering to Vietnam’s regulations, but Temu has yet to respond. This registration requirement comes amid broader scrutiny of ultra-low-cost foreign retailers in Southeast Asia, as governments like Indonesia’s have asked app stores to block Temu to support small businesses.
Vietnam’s e-commerce market, the third largest in Southeast Asia at $22 billion, is rapidly growing. Alongside Shein and Temu, the market features popular platforms like Shopee, Lazada, and local players Tiki and Sendo.