FTC charges Sitejabber over fake reviews

The Federal Trade Commission (FTC) has charged Sitejabber, an online review platform, for violating its new rules on fake reviews. This marks one of the agency’s first enforcement actions under updated regulations designed to curb deceptive practices. The FTC alleges that Sitejabber misled consumers by using point-of-sale reviews—feedback collected before customers had received any products or services—to falsely inflate businesses’ review scores.

The company allowed its clients to publish these premature reviews, giving a false impression that they reflected actual customer experiences. The FTC has now ordered Sitejabber to stop this practice and prohibited it from assisting other businesses in misrepresenting reviews. The new rules, which took effect last month, aim to tackle deceptive online review practices, including those involving AI-generated reviews and fake review websites masquerading as independent.

The FTC’s crackdown is part of a broader effort to address the rising problem of fake reviews on e-commerce platforms like Amazon. With the new regulations in place, the agency intends to prevent misleading online content that could deceive consumers into making purchasing decisions based on false information.