AI firm Perplexity sparks backlash with offer to assist New York Times amid strike

Aravind Srinivas, CEO of AI search company Perplexity, offered to step in and support New York Times operations amid a looming strike by the newspaper’s tech workers. The NYT Tech Guild announced the planned strike for November 4 after months of seeking better pay and working conditions. Representing workers involved in software support and data analysis on the business side, the guild has requested a 2.5% annual wage increase and to secure a two-day in-office work policy.

As tensions escalated, New York Times publisher AG Sulzberger called the timing of the strike ‘troubling’, noting that the paper’s election coverage is a public service at a crucial time. Responding publicly, Srinivas offered to help ensure uninterrupted access to the Times’s election news, sparking controversy as critics accused him of ‘scabbing’, a term for working in place of striking employees.

Srinivas clarified that his intent was to provide infrastructure support, not replace journalists, as his company has recently launched its own election information platform. However, the New York Times and Perplexity have been at odds recently, with the Times issuing a cease-and-desist letter last month over Perplexity’s alleged scraping of its content for AI use.