Indonesia bans Google and Apple smartphone sales

Indonesia has banned sales of Google’s Pixel smartphones due to regulations requiring a minimum of 40% locally manufactured components in devices sold within the country. This decision follows a similar ban on Apple’s iPhone 16 for failing to meet these content standards. According to Febri Hendri Antoni Arief, a spokesperson for Indonesia’s industry ministry, the rules aim to ensure fairness among investors by promoting local sourcing and partnerships.

Google stated that its Pixel phones are not officially distributed in Indonesia, though consumers can still import them independently if they pay applicable taxes. Officials are also considering measures to deactivate unauthorised imports to enforce compliance.

Despite Google and Apple not being leading brands in Indonesia, the market holds significant potential for global tech firms due to its large, tech-savvy population. However, Bhima Yudhistira from the Centre of Economic and Law Studies warned that these restrictions may deter foreign investment, creating what he calls ‘pseudo protectionism’ that could dampen investor sentiment in the region.