Krakow radio station replaces journalists with AI presenters

The AI transformation sparks debate over journalism’s future.

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A radio station in Krakow, Poland, has ignited controversy by replacing its human journalists with AI-generated presenters, marking what it claims to be ‘the first experiment in Poland.’ OFF Radio Krakow relaunched this week after laying off its staff, introducing virtual avatars aimed at engaging younger audiences on cultural, social, and LGBTQ+ topics.

The move has faced significant backlash, particularly from former journalist Mateusz Demski, who penned an open letter warning that this shift could set a dangerous precedent for job losses in the media and creative sectors. His petition against the change quickly gathered over 15,000 signatures, highlighting widespread public concern about the implications of using AI in broadcasting.

Station head Marcin Pulit defended the layoffs, stating that they were due to the station’s low listenership rather than the introduction of AI. However, Deputy Prime Minister Krzysztof Gawkowski called for regulations on AI usage, emphasising the need to establish boundaries for its application in media.

On its first day back on air, the station featured an AI-generated interview with the late Polish poet Wisława Szymborska. Michał Rusinek, president of the Wisława Szymborska Foundation, expressed support for the project, suggesting that the poet would have found the use of her name in this context humorous. As OFF Radio Krakow ventures into this new territory, discussions around the role of AI in journalism and its effects on employment are intensifying.