Starlink and Reliance Jio battle for dominance in India’s satellite broadband market

The competition between Elon Musk and Mukesh Ambani is intensifying as they vie for dominance in India’s emerging satellite broadband market. After India’s government decided to allocate satellite spectrum administratively, rather than through auction, the stage is set for a fierce battle. Musk’s Starlink, which uses low-Earth orbit (LEO) satellites, is poised to enter the Indian market, while Ambani’s Reliance Jio has already partnered with Luxembourg-based SES, utilising medium-Earth orbit (MEO) satellites.

The stakes are high as satellite broadband promises to bring internet access to remote areas of India, helping to bridge the country’s digital divide. Both billionaires have taken opposing views on how the spectrum should be allocated, with Ambani pushing for an auction, while Musk argues for the administrative model, aligning with international standards. India’s telecom regulator has yet to announce spectrum pricing, but projections indicate that satellite internet could reach two million subscribers by 2025.

This rivalry underscores the vast potential of the Indian market, where nearly 40% of the population still lacks internet access. Both Musk and Ambani are vying to capture this untapped segment, but pricing will be critical, especially in a country where mobile data is among the cheapest globally. Analysts predict a price war, with Musk’s deep pockets potentially giving Starlink a competitive edge, though challenges remain due to Starlink’s higher costs compared to local providers.