US FCC to implement new rules for robocalls and robotexts

The US Federal Communications Commission (FCC) has announced new rules to enhance consumer protections against unwanted robocalls and robotexts, which are increasingly becoming a nuisance for individuals across the nation. Set to take effect on 11 April 2025, these guidelines will allow consumers to revoke their consent for receiving such communications in ‘any reasonable way.’

Specifically, this includes using automated opt-out mechanisms during calls, replying ‘stop’ to text messages, or visiting a designated website or phone number provided by the caller. Moreover, companies must process opt-out requests within a maximum of 10 business days from receipt, and they can send a one-time confirmation text to acknowledge the opt-out request, provided that it does not contain any marketing content.

These rules are particularly significant for the mortgage industry, which has faced criticism for practices like ‘trigger leads,’ where companies purchase consumer information for solicitation. Consequently, by incorporating the Homebuyers Privacy Protection Act of 2024 into the National Defense Authorization Act, the FCC reinforces its commitment to consumer privacy and trust in the mortgage sector, encouraging companies to adopt ethical marketing strategies.

Overall, these new measures represent significant steps toward empowering consumers and enhancing their overall experience with telecommunications services. Implementing these guidelines holds companies accountable for adhering to updated regulations, ensuring that consumers can effectively manage their communication preferences. The proactive approach addresses consumer concerns and fosters a more transparent and trustworthy environment in electronic communications.