X corp settles with Unilever in antitrust dispute
Social media platform, X, has removed Unilever from its lawsuit accusing several companies of conspiring to withhold advertising dollars.
Elon Musk’s X, formerly known as Twitter, has dropped Unilever from its antitrust lawsuit that accused the company and others of conspiring to boycott the social media platform, leading to a loss in ad revenue. X’s filing in a Texas federal court confirmed the decision, though details of the agreement between the two companies were not disclosed.
Unilever, known for products like Dove and Hellmann’s, confirmed the settlement, stating that X has committed to meeting standards ensuring brand safety. Both X and Unilever expressed satisfaction with the resolution, with X noting its plans to continue working with the company.
The original lawsuit, filed in August, named several other companies and accused the World Federation of Advertisers of leading a boycott that withheld billions in ad revenue. X has stated that it will continue to pursue its claims against the remaining defendants. The boycott followed concerns about harmful content appearing next to ads after Musk’s acquisition of X in 2022.
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