Meta agrees to data collection changes in Germany

German cartel authorities have closed their investigation into Meta’s data practices following extensive negotiations that led to the US tech giant agreeing to address regulatory concerns. Meta, the owner of Facebook and Instagram, has committed to implementing several measures to change how user data is collected and processed on its platforms, the officials announced on Thursday.

According to Andreas Mundt, the president of the German Federal Cartel Office, one of the most significant changes is that users of Facebook will no longer be required to consent to the unrestricted collection and association of data to their user accounts. This new approach ensures that data not generated through Facebook’s services cannot be automatically linked to a user’s account without specific consent. The decision marks a significant step in limiting the scope of Meta’s data collection and improving user privacy in Germany.

The investigation into Meta was part of a larger initiative by European regulators to closely examine and regulate the data practices of major tech firms. Meta’s cooperation with German authorities highlights its readiness to comply with regulatory standards and could set a precedent for similar cases across Europe. The agreed changes aim to enhance privacy protections for users and increase transparency in how tech platforms manage and utilise personal data.