Lamborghini enters web3 gaming with digital collectables
It comes after Lamborghini’s initial blockchain engagement in 2022 with NFT projects, highlighting its commitment to embracing new technologies and appealing to a younger audience.
Lamborghini has officially unveiled the Fast ForWorld platform, a collaboration with Animoca Brands that introduces interoperable digital supercars for web3 gaming. This marks Lamborghini’s inaugural foray into blockchain technology, with the platform set to launch on 7 November. According to Animoca, Fast ForWorld will allow users to engage with digital collectables, providing opportunities to experiment, play, and be rewarded for their participation.
The platform will enable the buying, selling, and use of digital car collectables across various games, including Torque Drift 2 and REVV Racing, making them accessible on multiple gaming platforms from day one. Additionally, users will have access to a 3D wallet to store and interact with their digital assets, enhancing the overall gaming experience.
Lamborghini’s exploration of blockchain technology isn’t entirely new; it began in 2022 with NFT projects showcasing its iconic cars. The latest venture further establishes Lamborghini’s commitment to engaging with new technologies and connecting with a younger audience.
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