AI transforms travel planning for modern travelers
The new, rising role of AI in traveling.
When planning his summer trip to Amsterdam and Ireland, Jason Brown opted for ChatGPT over traditional travel resources. The founder of People Movers used the AI tool to design a detailed itinerary for his family, outlining activities in Dublin and Galway. He described the experience as ‘fantastic,’ noting how quickly ChatGPT generated organised suggestions for each day. While he implemented many of the AI‘s recommendations, he also appreciated personal connections for uncovering local treasures.
The growing influence of generative AI in travel planning is clear, with tools like Google’s Gemini and Microsoft’s Copilot becoming increasingly popular. A recent survey found that one in ten Britons have turned to AI for travel arrangements, with many showing interest in using it again. However, challenges persist, as many users reported receiving generic or inaccurate information. Experts stress the need to verify AI-generated content with trusted sources, such as residents or travel agents, to ensure accuracy.
Sardar Bali, co-founder of the AI travel planner Just Ask Layla, argues about the need for accuracy in AI-generated content. His team uses a two-step verification process to enhance reliability, though he admits that errors can still happen. Meanwhile, major companies like Expedia are incorporating AI into their services to simplify complex travel planning by offering personalised suggestions.
However, not all experiences with AI in travel planning have been positive. Freelance writer Rebecca Crowe faced challenges with AI-generated itineraries that were often impractical and outdated, especially when looking for gluten-free dining options. She recommends using AI mainly for inspiration, while also cross-referencing information with trusted blogs and travel guides to ensure accuracy and save time.