YouTube and Shopee team up for new shopping service
Southeast Asia expansion for the partnership.
YouTube and the e-commerce platform Shopee have introduced a new online shopping service in Indonesia. This initiative aims to expand across Southeast Asia in response to increased competition from TikTok’s e-commerce ambitions. As part of this collaboration, users can now directly purchase products they see on YouTube through links to Shopee, which is owned by Sea Ltd. This service, already available in South Korea and the U.S., will soon be launched in Thailand and Vietnam.
The partnership is happening as Southeast Asia’s e-commerce market is growing rapidly, with Indonesia being a key focus due to its strong online shopping demand. Alphabet Inc.’s YouTube and Shopee will be competing with TikTok, which has strengthened its regional presence through its own shopping platform called TikTok Shop. In 2023, the TikTok service experienced significant growth and became the second-largest e-commerce platform in Southeast Asia, just behind Shopee.
YouTube executives did not provide details on the extent of the partnership but suggested that there could be future collaborations with other e-commerce platforms. The e-commerce sector in the region is expected to keep growing, having reached $114.6 billion in gross merchandise value in 2023.
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