India warns Amazon over predatory pricing

India’s Commerce Minister, Piyush Goyal, has accused Amazon and other e-commerce giants of predatory pricing practices that threaten the survival of millions of traditional brick-and-mortar stores in the country. He expressed concerns that these companies are using their vast investments to mask business losses and undercut smaller retailers, thus bypassing Indian regulations designed to protect local businesses.

Amazon and Walmart-owned Flipkart have significantly transformed India‘s retail sector by investing billions to attract consumers with enticing discounts. However, India’s regulations prohibit these companies from directly selling to consumers, limiting them to operating marketplaces where third-party sellers offer products. Despite these restrictions, small retailers have alleged that Amazon and Flipkart use complex business structures to circumvent the rules.

Goyal’s comments came during an event in New Delhi, where he criticised Amazon, accusing the company of using its substantial investments to cover up losses linked to predatory pricing tactics. He questioned the legitimacy of Amazon’s business practices but did not provide specific evidence to support his claims. Both Amazon and Flipkart have yet to respond to these allegations.

Why does this matter?

In the past, Goyal has openly criticised US e-commerce companies for exploiting their scale and access to low-cost capital to the detriment of small retailers. A report in 2021 revealed that Amazon allegedly helped a select group of sellers thrive on its Indian platform by offering them discounted fees, which allowed the company to bypass foreign investment laws—a claim Amazon has denied.

Both Amazon and Flipkart are currently under investigation by Indian antitrust authorities, but they continue to deny any wrongdoing. Goyal’s remarks have reignited the debate over the impact of large e-commerce players on India’s traditional retail landscape.