Google reveals new Pixel phones with AI enhancements

Google has unveiled its latest lineup of Pixel smartphones, marking a significant shift towards deeper integration of artificial intelligence in its hardware. Unlike previous years, the company chose to announce the new models in the summer, positioning itself ahead of competitors as it races to incorporate AI technology across its products.

The new Pixel devices feature innovative AI-powered tools, including a unique function that allows users to search for information within screenshots. Additionally, Google’s chatbot, Gemini, can now be accessed as an overlay on other apps, offering assistance and generating content. The launch event, held at Alphabet’s Bay View campus, showcased these advancements, with Google’s senior vice president of devices and services, Rick Osterloh, emphasising the company’s commitment to practical AI applications.

With AI taking centre stage, Google’s event impressed industry experts, with some noting it as one of the most comprehensive presentations the company has ever held. This early release strategy comes as Google aims to stay ahead of its rivals, particularly Apple, which is expected to launch new AI features in its products later this year.

The Pixel 9 series includes several models, with the base version priced at $799, $100 more than its predecessor. The devices will start shipping in August, with the Pixel 9 Pro and Pixel 9 Pro Fold set for release in September, further highlighting Google’s push to lead in the AI-driven smartphone market.