Polish billionaire couple targets Meta in fake Ad lawsuit

Polish billionaire Rafal Brzoska and his wife plan to take legal action against Meta, the parent company of Facebook and Instagram, due to fake advertisements circulating on these platforms. These ads falsely feature Brzoska’s image and spread misinformation about his wife. The couple has yet to decide where to file the lawsuit, which is part of a broader effort to hold Meta accountable for allowing such ads to persist even after being alerted to the issue.

Brzoska, known for founding the Polish parcel locker company InPost, stated that he first notified Meta about the problem in early July but has yet to see a resolution. He and his wife are considering various legal jurisdictions, including possibly filing a lawsuit in the United States if they don’t see action in Europe. They intend to demand that Meta cease profiting from misleading content that infringes on their rights and seek substantial compensation, which they plan to donate to charity.

The situation has prompted action from the President of the Personal Data Protection Office in Poland, who recently mandated that Meta Platforms Ireland Limited stop displaying false advertisements featuring the Brzoskas on Facebook and Instagram in Poland for three months.

A Meta spokesperson responded that the company removes false ads when discovered and collaborates with local authorities to combat scammers. They acknowledged the ongoing challenge of scammers who constantly adapt to evade detection, reaffirming their commitment to working with businesses, local governments, and law enforcement to address these issues.