Meta unveils AI studio for personalised chatbots
The AI Studio is based on Meta’s newly released Llama 3.1 model, which supports multiple languages and rivals paid models from competitors like OpenAI.
Meta Platforms announced the launch of AI Studio, a tool enabling users to create and design personalised AI chatbots. The new feature allows Instagram creators to develop AI characters to manage direct messages and story replies, enhancing user interaction on the platform. These AI characters can be shared across Meta’s various platforms and are built using Meta’s Llama 3.1 model. This latest version of Meta’s AI model is available in multiple languages and competes with other advanced models like OpenAI’s.
Why does this matter?
Meta’s initiative follows OpenAI’s confidential project, code-named ‘Strawberry,’ aiming to showcase advanced reasoning capabilities. Introducing AI Studio marks Meta’s effort to offer cutting-edge AI tools to its vast user base, leveraging its Llama 3.1 model to provide powerful AI-driven features for content creators and users alike.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.