e-Commerce Philippines 2022 Roadmap

June 2021

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Strategies and Action Plans

The e-Commerce Philippines 2022 Roadmap outlines a strategic plan to enhance and grow the e-commerce sector in the Philippines, emphasising simplicity, accessibility, and efficiency.

Vision and Pillars

Vision: The roadmap envisions making e-commerce easy (MADALI), highlighting Market Access, DigitAlization, and Logistics Integration. The goal is to create a robust, efficient, and secure e-commerce environment that benefits businesses and consumers alike.

Pillars:

  • Market Access: Simplifying the process for MSMEs (Micro, Small, and Medium Enterprises) to participate in e-commerce and ensuring cross-border transactions are seamless.
  • DigitAlization: Focusing on the digital transformation of businesses and government, promoting the use of digital payments, and enhancing digital literacy.
  • Logistics Integration: Improving logistics infrastructure to reduce costs and increase efficiency.

Strategic Objectives and Action Agenda

The roadmap outlines 20 strategies and 22 specific action items to achieve its objectives:

Key Strategies:

  1. Increase e-commerce’s contribution to the economy.
  2. Develop a talent pool of digitally skilled workers.
  3. Empower online consumers.
  4. Enhance government efforts to create a reliable and affordable ICT network.
  5. Initiate an e-commerce logistics infrastructure and investment convergence program.
  6. Promote cashless transactions and increase digital payment adoption.
  7. Accelerate e-government initiatives.
  8. Foster a regulatory environment conducive to e-commerce growth.
  9. Combat e-commerce fraud and ensure data privacy.
  10. Support the digital transformation of MSMEs.

Specific Actions:

  1. Accelerate the National Broadband Plan.
  2. Develop an e-commerce logistics infrastructure program.
  3. Modernise the Philippine Postal Corporation.
  4. Implement the Philippine Identification System.
  5. Update Customs policies for e-commerce.
  6. Implement the Internet Transactions Act.
  7. Address regulatory bottlenecks.
  8. Promote the Gig Economy.
  9. Implement the Digital Payments Transformation Roadmap.
  10. Automate consumer complaint resolution.
  11. Promote MSME digitalisation.
  12. Support Filipino enterprises in digital goods and services innovation.
  13. Enhance cross-border digital trade.
  14. Develop a digitally skilled workforce.
  15. Create an e-commerce bureau.
  16. Establish an e-commerce promotion council.
  17. Modernise e-commerce statistics generation.

Implementation and Impact

The roadmap emphasises collaboration between the public and private sectors to ensure effective implementation. Key performance indicators and measures of success are established to track progress. The ultimate goal is to increase e-commerce’s contribution to the Philippine economy, create jobs, and empower consumers.