ITU puts AI and creativity in focus at Geneva summit
Generative AI and artistic ownership take centre stage at the AI for Good Global Summit in Geneva.
The International Telecommunication Union will place AI and digital creativity in the spotlight during the AI for Good Global Summit in Geneva, where artists, musicians, filmmakers, and technologists will discuss how AI is reshaping creative industries.
The summit’s AI Creativity and Culture track will explore questions around ownership, authenticity, copyright, and the growing role of generative AI in artistic production. Sessions will examine how AI tools are affecting media, music, publishing, design, fashion, entertainment, journalism, and creative labour.
High-profile participants include John Legend, who will discuss AI and music with Universal Music Group’s Michael Nash, and will.i.am, who will focus on skills, education, and AI. The programme will also feature AI-driven art installations, robotic musical performances, and screenings during the AI for Good Film Festival.
The festival, now in its second year, has received more than 1,200 contest submissions, with selected films to be shown during the summit. The programme will also include the third edition of Canvas of the Future, ITU’s AI-powered art contest, focused on how AI is shaping the future of education and work.
Organised by ITU with partners across the UN system and co-convened with Switzerland, AI for Good is intended to demonstrate AI solutions for people, planet, and prosperity. The 2026 creative programme reflects growing international attention to how AI is changing cultural production, intellectual property, and the economics of creative work.
Why does it matter?
The programme shows how AI governance debates are expanding beyond safety, productivity, and infrastructure into culture, copyright, ownership, and creative labour. By bringing together artists, entertainment companies, technologists, and UN actors in a single forum, AI for Good is treating AI creativity as both an economic opportunity and a policy challenge.
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