Estonia’s Vocal Image uses AI to boost communication skills

With 4 million downloads, Vocal Image combines AI feedback, gesture advice and vocal drills to help users gain clarity and communication presence.
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Estonia-based startup Vocal Image is deploying AI to help people improve their vocal and communication skills. Its app features an interactive library of tongue twisters, breathing exercises and suggestions for gestures, all enhanced with automated feedback and personalised coaching tips.

Led by CEO Nick Lahoika, the company has scaled rapidly, achieving upwards of 4 million downloads and serving approximately 160,000 active users.

Vocal Image positions itself as an affordable, mobile-first alternative to traditional one-on-one voice training, rooted in Lahoika’s own journey overcoming speaking anxiety.

The app’s design enables users to practice at home with privacy and convenience, offering daily, bite-sized lessons informed by AI that assess strengths, suggest improvements and nurture confidence with no need for human instructors.

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