Disney+ subscribers protest AI content plans

Fans and creators called for a boycott, fearing AI will flood the streaming service with low-quality content and erode Disney’s artistic legacy.

Disney, Generative AI, Animation, Streaming services

Disney faces intense criticism after CEO Bob Iger announced plans to allow AI-generated content on Disney+. The streaming service, known for its iconic hand-drawn animation, now risks alienating artists and fans who value traditional craftsmanship.

Iger said AI would offer Disney+ users more interactive experiences, including the creation and sharing of short-form content. The company plans to expand gaming on Disney+ by continuing its collaborations with Fortnite, as well as featuring characters from Star Wars and The Simpsons.

Artists and animators reacted sharply, warning that AI could lead to job losses and a flood of low-quality material. Social media users called for a boycott, emphasising that generative AI undermines the legacy of Disney’s animation and may drive subscribers away.

The backlash reflects broader industry concerns, as other studios, such as Illumination and DreamWorks, have also rejected the use of generative AI. Creators like Dana Terrace of The Owl House urged fans to support human artistry, backing the push to defend traditional animation from AI-generated content.

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