Countering Disinformation: A Guidebook for Public Servants

The guidebook is designed to provide public servants with an overview of disinformation, including its nature, how it poses a threat to democratic institutions and practical steps on how to identify and respond to it. The guidebook aims to equip public servants with the necessary information and resources to not only counter disinformation but also to build resilience among the public against such deceptive practices.

Objectives of the Guidebook

1. Understanding Disinformation:
   • Provide a clear definition of disinformation and distinguish it from related concepts such as misinformation and malinformation.
   • Explain the reasons why disinformation is a concern, particularly its potential to erode public trust, increase polarization, and hinder government operations.
2. Identifying Disinformation:
   • Offer practical tips and strategies to help public servants identify disinformation in various forms, whether through text, images, sound recordings, or a combination of media.
3. Preparing and Defending Against Disinformation:
   • Outline steps for preparing organizations to defend against disinformation, including assessing vulnerabilities, understanding the public environment, and developing proactive messaging.
4. Building Resilience:
   • Discuss tactics for building public resilience against disinformation, such as pre-bunking, supporting digital literacy, maintaining transparency, engaging with the audience, and acknowledging uncertainties.
5. Taking Action Against Disinformation:
   • Provide guidelines on determining when action is necessary to counter disinformation and developing strategic responses tailored to specific contexts and audiences.

Importance of the Guidebook

Disinformation poses a unique challenge because it can be sophisticated, widespread, and impactful. The increasing sophistication of disinformation tactics means that false narratives can be difficult to distinguish from accurate information, thereby making it crucial for public servants to be well-equipped to handle these challenges. The guidebook emphasizes that effective counter-disinformation efforts require a combination of timely, accurate communication and strategic planning.

Scope of Application

While the guidance provided in this document is intended for all public servants, it is understood that different organizations and groups within the government will apply this information in ways that best fit their specific roles, responsibilities, and organizational structures. Public servants are encouraged to consult their communications teams before taking any public-facing actions against disinformation to ensure that their efforts are aligned with the broader communications strategy and adhere to established policies and directives.

Continuous Evolution

The landscape of disinformation is constantly changing, with new research, evidence, and tools emerging regularly. Therefore, the guidance and procedures outlined in this guidebook are designed to be adaptable. Public servants are advised to remain vigilant and flexible, continuously updating their strategies to reflect the latest developments in the fight against disinformation.