When Code and Creativity Collide

21 Jan 2026 08:15h - 08:45h

Session at a glance

Summary

This World Economic Forum panel discussion, moderated by Juliet Mann, explored the intersection of artificial intelligence and creativity in the music industry, featuring Harvey Mason Jr., CEO of the Recording Academy, and Will.i.am, Grammy-winning artist and AI technology pioneer. The conversation centered on how AI is rapidly transforming music creation, production, and performance, raising fundamental questions about human creativity, ownership, and the future of artistic expression.

Harvey Mason Jr. expressed cautious optimism about AI’s potential, acknowledging both fears and opportunities for creators. He emphasized that while AI can democratize music creation by giving more people access to production tools, human qualities like taste, discernment, and emotional authenticity remain irreplaceable. Mason argued that AI will create a distinction between amateur creators who simply prompt AI systems and skilled producers who use AI as a sophisticated tool to create innovative art.

Will.i.am offered a more futuristic perspective, criticizing the current use of AI as merely “regurgitation of imagination” that mimics existing music industry patterns rather than creating entirely new forms of expression. He envisioned AI’s future potential to create personalized music based on individual DNA and cellular vibrations, suggesting that music could become a tool for healing by harmonically aligning with a person’s biological rhythms. Will.i.am emphasized the importance of live performance and human-to-human connection as “AI-proof” elements that machines cannot replicate.

Both panelists agreed that creators must adapt to AI technology while maintaining their humanity. They discussed the need for regulatory frameworks to protect artists’ rights and fair compensation, with Will.i.am advocating for individuals to own their personal data and AI agents rather than surrendering control to corporations. The discussion concluded that the future will likely feature multiple types of creators, from traditional purists to AI-enhanced artists, with live performance becoming increasingly valuable as a distinctly human experience.

Keypoints

Major Discussion Points:

– AI’s Current Impact on Music Creation vs. Future Potential: The panelists discussed how AI is currently being used to replicate existing music structures and styles, but argued it should be creating entirely new genres and forms of musical expression, similar to how film evolved from theater.

– The Irreplaceable Human Elements in Music: Both speakers emphasized that while AI can generate music technically, certain human qualities remain unique – live performance, improvisation, authentic emotional experience, unpredictability, and the ability to connect heart-to-heart with audiences.

– Economic Disruption and Creator Protection: The discussion covered how AI will dramatically lower the cost of music creation, potentially flooding the market with AI-generated content, while raising concerns about fair compensation, consent, and ownership rights for human creators.

– The Need for Individual Data Ownership and Personal AI Agents: Will.i.am strongly advocated for people to own their personal data and develop their own AI systems rather than relying on corporate platforms, suggesting everyone should have personal GPUs and AI agents trained on their individual data.

– Future Vision of Personalized, Biological Music: The conversation explored futuristic concepts where AI could create music based on individual DNA, cellular vibrations, and biological processes, potentially offering therapeutic benefits and highly personalized musical experiences.

Overall Purpose:

The discussion aimed to explore how AI is transforming the music industry and creative processes more broadly, examining both the opportunities and threats this presents to human creators, while considering what regulatory frameworks and adaptive strategies might be needed.

Overall Tone:

The tone was thoughtful and forward-looking, with both speakers showing cautious optimism rather than fear. Harvey Mason Jr. maintained a more measured, practical perspective focused on current industry concerns, while Will.i.am was more visionary and philosophical, pushing the conversation toward radical future possibilities. The tone remained collaborative throughout, with both panelists building on each other’s ideas rather than disagreeing, creating an atmosphere of shared exploration of complex issues.

Speakers

– Juliet Mann: Presenter of daily business show and weekly current affairs talk show “The Agenda” on CGTN (China’s international channel), moderator of the session “When Code and Creativity Collide” at the World Economic Forum in Davos

– Harvey Mason jr.: CEO of the Recording Academy, Grammy-winning producer and songwriter, represents creators worldwide, lifelong basketball fan and player, works on setting standards around credit, fair compensation, and consent in AI and music

– will.i.am: Nine-time Grammy-winning artist, CEO of FYI.AI, technology founder and pioneer, early force behind Beats by Dre (before $3 billion sale to Apple), advises global companies on AI, culture, and future of creativity, UN Goodwill Ambassador for AI skills, teaches courses at ASU, former member of WEF’s AI Council and Fourth Industrial Revolution board

Additional speakers:

– Audience: Various audience members who asked questions during the Q&A session, including Brenda and Natalie (global shaper from Santiago Chile working in biotech and advocating for STEM/STEAM education)

Full session report

When Code and Creativity Collide: AI’s Transformation of Music and Creative Expression

Executive Summary

This World Economic Forum panel discussion, moderated by Juliet Mann of CGTN, brought together Harvey Mason Jr., CEO of the Recording Academy, and will.i.am, nine-time Grammy-winning artist and CEO of FYI.AI, to explore the rapidly evolving intersection of artificial intelligence and creativity in the music industry. The conversation delved into fundamental questions about the future of human creativity, the economic implications of AI-generated content, and the need for regulatory frameworks to protect artists whilst embracing technological innovation.

The discussion revealed both convergent and divergent perspectives on AI’s role in music creation. Both speakers agreed that AI democratises music creation and that certain human elements—particularly live performance, emotional authenticity, and unpredictability—remain irreplaceable. However, they differed on the nature of what makes music valuable for repeated consumption and the scope of protection needed across professions as AI advances.

Key Themes and Major Discussion Points

The “Regurgitation of Imagination” Problem

will.i.am opened with a provocative critique of how the music industry currently approaches AI, describing it as “regurgitation of imagination”—using AI merely to repeat existing patterns rather than creating entirely new forms of expression. He drew a compelling analogy to the early film industry:

“When film first came out, Charlie Chaplin was doing theater on film. It wasn’t until later when they figured out, oh wait, we can do close-ups, we can do cuts, we can do things that you can’t do in theater. We’re utilising a super tool to just repeat what we did yesterday. It’s supposed to be an industry of its own. We should have four pillars by now. Publishing industry, touring industry, recording industry, this one. Not mimicking that one.”

This perspective framed much of the subsequent discussion about AI’s transformative potential versus its current limitations.

AI’s Current Capabilities and Human Distinctiveness

A fundamental disagreement emerged about AI’s current capabilities relative to human creativity. will.i.am argued that AI can already replicate what humans do in music because creators have become algorithmic themselves: “Right now we’re chasing algorithms, you want to go viral. It will know exactly how to go viral, it will know all things at the same time.”

Harvey Mason Jr. maintained that human qualities still create distinct value: “The human emotion, the authenticity, the lived experience, that creates a premium that I think resonates differently with people than something that’s calculated or created by a machine.”

This led to a revealing exchange about the nature of recorded music consumption. will.i.am compared music to sports, arguing that people don’t want to replay experiences: “Sports is AI proof because it’s live and you don’t want to see it again… You don’t want to see the same touchdown.” Harvey disagreed, emphasizing that emotional attachment makes people want to revisit recorded music repeatedly.

The Democratization of Music Creation

Both speakers celebrated AI’s potential to democratize music creation. Harvey shared a personal example: “My niece sends me songs every week, she’s like Harvey look what I wrote last night, you know, she’s texting something about something that happened at recess, puts it to a track and she sends it to me and she’s proud and she’s excited and she’s expressing herself.”

However, they acknowledged this democratization comes with challenges. As barriers to creation lower, the market may become flooded with AI-generated content, making it harder for professional creators to distinguish their work.

Live Performance as the “AI-Proof” Human Element

Both speakers strongly agreed that live performance represents an irreplaceable human element. will.i.am emphasized the unique qualities of live interaction: “Live improv, live moments is what we are. Human to human interactivity in space, spatial awareness, emotion, feelings, rinsing out, that’s AI proof.”

This consensus extended to viewing live performance as increasingly valuable in an AI-dominated landscape, with both predicting enhanced opportunities for performers who can deliver authentic human experiences.

Personal Data Ownership and Individual AI Agents

will.i.am advocated passionately for individual data ownership and personal AI systems, comparing them to essential household utilities: “Every single person needs to have some system that harnesses their individual data. You’re not gonna buy a house without a refrigerator… So why would you buy a house without a data centre or some server in it for your own AI?”

When asked to clarify what he meant by personal data, will.i.am explained: “this is my life my emotion,” emphasizing the intimate nature of the information that AI systems collect and process.

His vision extended beyond music to all professions, with a striking prediction: “by 2029. There will be robots walking these aisles. There’ll be robot in the seat” at the World Economic Forum itself. Drawing on his experience on WEF’s AI Council, he argued that comprehensive protection systems would be necessary across all sectors.

Market Differentiation and Consumer Choice

will.i.am predicted market segmentation similar to organic food, using a revealing analogy: “It’s gonna be like organic oranges versus oranges. Most people don’t know what oranges really are. They’ve been eating oranges that have been tampered with their whole life and they think that’s an orange.”

This vision suggested that clearly labeled human-created versus AI-generated music would allow consumers to make informed choices, with market forces determining the value of different approaches.

Economic Disruption and Industry Transformation

The discussion addressed significant concerns about AI’s economic impact. will.i.am noted that Digital Streaming Platforms (DSPs) had already devalued music before AI’s full impact: “DSPs have devalued music” and “AI’s cost reduction in creativity currently doesn’t benefit artists or performers economically.”

Both speakers acknowledged that new economic models would be necessary to ensure creators benefit from AI’s capabilities rather than being displaced by them.

Futuristic Visions: Music as Biological Harmony

Perhaps the most visionary aspect involved will.i.am’s predictions about AI creating music based on individual biology: “When AI is making music composing to your DNA… Listening to how my organs are operating in the form of a song… You are a moving orchestra. There’s life living within you and we haven’t even begun to combine AI, diffusion models with LLMs and alpha fold and quantum.”

This concept pushed beyond traditional music industry concerns into music as medicine and biological optimization. Harvey’s response—”I’m not sure I even want to go there”—illustrated how this vision challenges conventional thinking about music’s purpose.

Industry Implications and Regulatory Frameworks

Harvey outlined the Grammy Awards’ current approach, which allows AI entries but requires human components for recognition: “Our rules say that only human creators can win a Grammy. So if there’s an AI or machine learning or voice modeling or whatever involved, we’re not going to give it a Grammy.”

However, he emphasized that standards must evolve rapidly: “We’re gonna have to change our rules every year because the technology is moving so fast.”

The conversation highlighted the need for clear industry standards and consumer transparency, similar to organic food labeling, while ensuring fair compensation and consent for artists whose work trains AI systems.

Practical Guidance for Creators

The panelists offered concrete advice for navigating AI’s impact:

Embrace AI as Enhancement: Harvey emphasized adaptation: “if you’re not using AI you will be at a disadvantage. So adapt to the technology and then make things with it that you’ve never done before.” He stressed that taste, discernment, and decision-making would distinguish professional creators from casual AI users.

Maintain Creative Unpredictability: will.i.am specifically advised creators to “be unpredictable” while developing their own agentic AI systems, avoiding algorithmic patterns that AI can easily replicate.

Build Personal AI Capabilities: Drawing on his experience teaching courses at ASU, will.i.am recommended that individuals build and train their own AI agents on personal GPUs rather than relying solely on corporate platforms.

Focus on Uniquely Human Qualities: Both speakers emphasized developing live performance skills, emotional authenticity, and human-to-human connection as AI-proof elements.

Audience Perspectives and Industry Questions

The discussion included valuable audience input. Brenda asked about Grammy categories for AI music, prompting Harvey to explain current rules and their evolution. Natalie inquired about the connection between biotech and music, which will.i.am linked to his vision of biologically-optimized music composition.

These interactions highlighted the broader industry’s grappling with practical implementation of AI policies and the far-reaching implications of AI integration across sectors.

Future Outlook and Unresolved Challenges

Several critical issues remain unresolved:

Economic Benefit Distribution: How AI’s cost reduction in creativity will translate to benefits for artists and performers requires new economic models, as current evidence suggests creators are not yet benefiting economically from these advances.

Promptless AI Timeline: will.i.am’s prediction of autonomous AI systems operating without human prompts will require careful consideration and potentially new regulatory frameworks.

Cross-Industry Protection: The practical implementation of protection systems across all professions as AI advances requires comprehensive policy development beyond the music industry.

Consumer Preference Evolution: How audiences will respond to clearly labeled AI-generated versus human-created content remains to be seen, though market segmentation appears likely.

Conclusion

This World Economic Forum discussion revealed a complex landscape where AI’s transformative potential intersects with fundamental questions about human creativity, economic fairness, and individual autonomy. While both speakers embraced AI’s democratizing potential, they emphasized that human qualities—particularly live performance, emotional authenticity, and creative unpredictability—will become increasingly valuable.

The conversation suggested a future featuring multiple coexisting creator ecosystems, from traditional purists to AI-native artists, with market forces determining value. However, this future requires proactive development of regulatory frameworks, individual protection systems, and new economic models ensuring creators benefit from AI’s capabilities.

The discussion positioned AI not as a replacement for human creativity, but as a powerful tool that will reshape the creative landscape while highlighting the irreplaceable value of authentic human expression. The challenge for creators, industry leaders, and policymakers lies in navigating this transformation while preserving the human elements that make music emotionally resonant and culturally meaningful.

As will.i.am’s vision of biologically-optimized music and Harvey’s emphasis on human authenticity both suggest, the future of music may simultaneously become more technologically sophisticated and more fundamentally human than ever before.

Session transcript

Juliet Mann

Hello, I’m Juliette Mann, the presenter of our daily business show and weekly current affairs talk show The Agenda on CGTN, China’s international channel, and I am delighted to be here with you at the World Economic Forum in Davos to moderate this session, When Code and Creativity Collide.

Now, artificial intelligence is moving faster than any technology we’ve seen. It’s reshaping how we work, how we create, how value is generated, and few industries have really had the big impact of AI and felt that impact more than music, when AI can write, can produce, can even perform.

So when AI-created artists like Sienna can be Spotify’s most played artist, it raises a bigger question, and that’s not just about music, it’s about human creativity, it’s about ownership, and it’s about power in what is increasingly an AI-driven economy.

So that’s why we have this panel today, and so help us explore what it means for creators, for companies, for culture. I’m joined by two leading champion creators working at different layers, I think, of the music and technology ecosystem. In no particular order, we have Harvey Mason jr.

and Will.i.am. Now, for those of you who don’t know, Harvey Mason jr. is one of the most influential figures in modern music and a lifelong basketball fan and player, right?

CEO of the Recording Academy, he represents creators worldwide. He is himself a Grammy-winning producer and songwriter whose work spans global superstars and generations. Now, AI is at the center of today’s AI debate, and as is he, and he’s helping set the standards around credit, around fair compensation, around things like consent, shaping how technology and creativity can coexist.

Our other tastemaker in the room is Will.i.am, a nine-time Grammy-winning artist and a serious technology founder and pioneer. I think you’re a bit of a futurist, aren’t you? CEO of FYI.AI, an early force behind Beats by Dre, before the three billion dollar sale to Apple, and today he advises global companies on AI, on culture, and the future of creativity.

He’s also a UN Goodwill ambassador for AI skills, working at that intersection of music, technology, and human potential. I think we should get started. I know both of you fully embrace the possibilities of AI, but Harvey, let me start with you.

How scared are you about the effect that AI can have on music and on creativity?

Harvey Mason jr

Scared is an interesting word. I am fearful in some regards, but I’m also very optimistic. I think there’s so much potential.

I think there is a need for guardrails and to make sure that there are controls in place, because as you said in your intro, thank you very much for the nice intro, I am a human creator. I love making music. I consider it an art form.

I’ve worked years and years and years to perfect my craft, and I know Will has done the same, but I also see how AI and other technological advancements can be beneficial to creators that want to make great art.

So, fearful, but optimistic.

Juliet Mann

Will, AI is often framed as being either revolutionary or destructive, so I wonder from your perspective, what does it feel like? What does working with AI feel like to you? What would you say is the most misunderstood thing about AI in terms of businesses?

What do they get wrong?

will.i.am

Regurgitation of imagination. We’re utilizing a super tool to just repeat what we did yesterday. The song structure is still the same song structure.

When the recording industry did not, you know, champion itself on classical music song structure, the recording industry deemed that industry classical. Classical music was not like, you know, we classical before recording industry. It was just music.

So, we’re seeing the start of AI just mimic what the recording industry did instead of just doing something new. Similar to Charlie Chaplin. Here’s a guy that was like theatrical and moved to Hollywood to create a new industry with Nickelodeons and film, and the way that the stories were told was totally different than theater.

Even though theater was, you know, made its way on film, but they couldn’t because there was a limitation on film at the time. They couldn’t do the whole entire play. So, I see the same for what AI is supposed to be.

It’s supposed to be an industry of its own. We should have four pillars by now. Publishing industry, touring industry, recording industry, this one.

Not mimicking that one.

Juliet Mann

So, to create what it’s worth for itself, it’s almost like it’s looking for its own genre.

will.i.am

With all the technologies, there’s always supposed to be a new genre. As dominant and as amazing this technology is, there’s not even a new genre.

Juliet Mann

Yeah, but Harvey, I think, you know, if AI can generate songs, if it can generate beats, voices, and my goodness, it can even generate a hit, what then becomes the scarce asset in music?

Harvey Mason jr

Taste, discernment, decision-making, aggregating great ideas is what producers and songwriters have always done. Whether you’re writing by yourself and you have 15 things, you get it out and it creates a song, or you are Quincy Jones and you’re getting ideas from different people and you’re pulling that together to make a great work, or you’re using a tool like AI and you’re using that to create something really spectacular.

I think you’re going to see a lot more people making music because of AI and having access and the technologies has allowed everyone access to the music creation and that process, but what you’ll also see is a disparity between amateur music makers who just text something and it spits out a song, and people like Will or other incredible producers who are going to use the tool to make something new and different, similar to what he’s talking about.

Things you’ve never heard before, things that are going to make others chase it, make AI chase what Will makes or another great producer, so I think that’s a big part of how the tool is going to be used.

Juliet Mann

Is it a good thing or a bad thing if more people?

Harvey Mason jr

It’s a great thing, more music the better, it’s amazing. My niece sends me songs every week, she’s like Harvey look what I wrote last night, you know, she’s texting something about something that happened at recess, puts it to a track and she sends it to me and she’s proud and she’s excited and she’s expressing herself.

Juliet Mann

Is she going to get a grammy? No. What do you think though, what do you think, is there a quality in music that AI can’t authentically replicate?

I’m thinking the human soul.

will.i.am

What era? Right now. Right now it could do exactly what we do right now, because right now…

Juliet Mann

But you’re talking about possibilities then, you think, so okay then what time frame is it going to be able to do it all?

will.i.am

Right now we’re chasingalgorithms, you want to go viral, that’s right now, right, and we guess, we’re guessing how to go viral and if an AI, it’s not even fully autonomous yet. Yet. You’re prompting now, in a couple of moments you’re not going to have to prompt, it’s going to make stuff on its own and it will understand the algorithm as the algorithm happens.

We don’t understand why the algorithm and what it is, we’re guessing how to go viral. It will know exactly how to go viral, it will know all things at the same time, it will doctor things specifically for certain demographics, certain communities at the same time and so from that perspective, because we’re chasing algorithms we’ll lose.

It will never, ever, ever rinse out its soul. So live improv, live moments is what we are. Human to human interactivity in space, spatial awareness, emotion, feelings, rinsing out, that’s AI proof.

Fuck the screen, the screen, you don’t even know what’s real anymore, it’s indistinguishable. So from that perspective, if it’s, I love recordings, recordings are awesome but I also like live, live, live moments. How fast that person’s brain’s going like, yo, did you, were you there that day?

No, I wasn’t. For example, we love sports and when you see a game, how many times you see it again? There’s no need to see it again, it was supposed to be that moment.

That’s why we love sports, that’s why it’s AI proof. Like you don’t even want to see a person, a human playing AI in chess, even though chess is better than humans.

Harvey Mason jr

But you know what’s interesting is unlike sports, the reason we listen to music is there’s an emotion attached to it and that emotion is something we want to revisit time and time again. So to your point, yes, live performance always going to be important, it’s always going to be AI proof but there’s still got to be that human emotion in the music that is recorded so that it can connect and resonate with audiences and listeners.

Juliet Mann

We do want to hear it again.

will.i.am

Okay, let’s just rewind. Go on. What was life like in 1826 when there was no recordings?

No, no, but still you have to think about that that wasn’t that long ago my grandmother’s grandmother Lived that what was life like 1726 1626 1526 What did humans do? What was the choral? It was church.

It was community It was and and we didn’t have to worry about birds bears lions Competing even though birds sing awesome. It wasn’t our fear wasn’t our worry. We weren’t competing now There’s something that could do exactly what we do with recordings and do it at a scale that humans cannot When I wrote ordinary people with John Legend, that was my heartbreak and then people listen to proximity heartbreak Something that was close to theirs AI is gonna give you your heartbreak your specific heartbreak And so humans have to grapple with that We have to grapple with like, you know, I wrote this song for me.

Yeah, and I want everyone to listen to it So my now the audience is like I got my song now not just Billy Joe’s. This is your song

Harvey Mason jr

But they’re really gonna have your song now, but the question will be will people care about a heartbreak song written by AI.

will.i.am

no So the narrative is gonna change because it’s gonna be written by that person’s data right now We’re think we are not thinking about how valuable our individual data is. There was never a system…

Juliet Mann

When you say data. What do you mean? This is not data in here.

No, so this is my this is my life my emotion

will.i.am

Yeah

Juliet Mann

The thing is about AI is that we know that it’s going to be able to create more ideas Than that a human person ever could but what it can’t do is create all of those choices not yet Anyway, it can’t make the choices about those ideas.

Yes. So so Harvey what part what’s the part of? Create what part of creativity?

Is it that AI can’t replicate for you? We’re talking about this the human spirit that live element

Harvey Mason jr

Yes and I’m not gonna say it can’t replicate it because clearly it can we’re seeing songs on the charts that people are liking and loving and Listening to but at some point I do believe authenticity and truth and emotion and humanity is going to be there’s gonna be a premium on That because that it will resonate differently knowing that it’s coming from someone’s experience So as far as what AI can and can’t do it can write all the you know, basic lyrics It can make all the basic sounds and production and chord progressions So I don’t think that’s really gonna be the question Will’s probably seen you know Even the next evolution of AI that most of us have not seen so you can predict It’s gonna continue to get better and better and better So only thing we can do Try and tell our stories in a unique and authentic way and then continue to make new art that AI is not thinking about yet Because we’ll will tell you the AI is gonna learn from what we do from what we create and at some point It’s got to draw from previously created works

Juliet Mann

You mentioned premium so I just want to want to talk to you about that for a moment because AI is gonna dramatically lower the cost of being creative So who economically benefits from that shift? Is it artists? Is it performers?

Is it the labels right now?

Harvey Mason jr

It’s not the artists or the performers. Our hope is that it can be in the future and people that have had Incredible singing careers or songwriting careers can continue to monetize their IP or their voice or likeness And those are things that we’re hoping to build into, you know guardrails or legislation

Juliet Mann

So who’s at risk if the industry gets it wrong?

will.i.am

So let’s just back up for a second because you said something ignoring what has already happened before AI So DSPs have devalued music. I remember what it was like selling records now, I know what it’s like when people rent music and renting music has Demolished what the value of music is. So an AI is not even here yet in the way that it’s going to be so AI hasn’t even made music based on your genome So we all have access to village AI chat GPT.

We’re all using AI LLMs and Diffusion models to make images to make audio and to make sentences Demis’s alpha fold hasn’t even been thrown into the mix Alpha fold is how proteins fold and when AI is making music composing to your DNA We are sound Harmonically in tune when my Cells vibrate at a disease that is truly a disease And you can I could use AI to compose Audio what’s happened to me happening to us?

individually cellularly and that composition Harmonically listening to yourself how you are vibrating is the type of creativity where the net the future of music It’s it’s when they say music is math music is also cellular Music is also organic Like Listening to how my organs are operating in the form of a song and seeing how the tension of how I’m fit .

We haven’t even got there yet.

Harvey Mason jr

I can’t wait to hear that.

Juliet Mann

How big is your imagination sound like? So you’ll be able to hear how you breathe and right here if you use it from your organs

will.i.am

No, we’re used to think we think music is just organs. No, bro. It’s organs You are you’re you’re a vessel you’re a moving orchestra There’s life living within you and we haven’t even begin to come to combine AI Diffusion models with LLM’s and alpha fold and AGI and quantum we’re not even there.

So, where is your oh, I’m not sure.

Harvey Mason jr

I’m not sure I even want to go there.

will.i.am

Well, you want to go there? Here’s the reason why because it will help cure Illnesses like how many people that are sick like you’ll give me some music now. They’re going to you want What’s the highest version of that you want to hear your self at its highest vibration?

Music is a tool for healing aligning your chakra points its energy We’re not thinking big enough. We’re thinking from a recorded Recordings No recordings. These are predictions

Juliet Mann

So you’re talking very much about the future being about humans harnessing the power of their their own music stuff that technology Can help them maybe understand but I’m thinking Harvey, you know If there’s voice cloning and style imitation consent and ownership then become Really blurred.

So do you think there should be some rules of the road that needs to be established? Now to be able to guide the creative industries in the future

Harvey Mason jr

Countering how we normally would answer these answers on a on a panel, which is long-winded responses. I’ll say yes Absolutely, of course There’s got to be Regulations to make sure artists are protected and paid fairly and they have approvals all those things have to happen

will.i.am

So I would go even deeper. I think every single person needs to have Some system that harnesses their individual data their steps Not just giving your steps away to a company your searches your and to have searches you need your own Agent at home, you’re not gonna buy a house without a refrigerator.

You’re not gonna buy a house without plumbing You’re not gonna buy a house without, you know air conditioning So why would you buy a house without a data center or some server in it for your own AI? It’s the most intimate thing that humans have ever had because it could predict you So you’re gonna allow for a company to predict you why can’t you why don’t you want to be in power of your of your? own trajectory and From that perspective every single person needs to be protected not just musicians My lawyer needs to be protected my finance the person who does my finance My assistant needs to be protected protected not just to musicians every single person because a robot They’re not even walking amongst us yet.

Here. We are 2026 wef. There’s not a robot in the seats yet

Juliet Mann

Well, not that you know, I mean…

will.i.am

No, by 20 by 2029. There will be robots walking these aisles There’ll be robot in the seat We got to think there’ll be robots walking the streets at wef they will have the same rights because some company would have lobbied for them to have the same rights as individuals and That and they will be promptless So, where’s your imagine this is what this is what we were talking about here at wef in 2015 16 17 18.

Sorry, 16 17 18 19 when we had wef’s AI Council, so I was sat on the board of Fourth Industrial Revolution here at wef and the AI Council before they they stopped it We are not even where we’re going to be yet It’s and it’s right around the corner

Juliet Mann

So it’s right around the corner this this future of unknowns I want to bring it back to music and to the Creative Arts and let’s him again for him you are because someone once told me that you need three things to succeed Okay, you need talent.

You need hard work and you need a little bit of luck. Look you can’t say oh mom I’m going upstairs to get some luck. Right?

So when it comes, you know, fast forward fast forward say Five years ten years time. What is a creator going to look like to you? Do you think it’s going to look like a robot or do you think it’s essentially still going to be a human in an AI?

Native world that can’t rely on talent alone. I

Harvey Mason jr

Think you’ll see different types of creators I really do there’s gonna be the purest that wants to create in a traditional way with traditional Instruments from the past there’ll be people that will be using the technology that’s available to them You’ll probably have robots and prompt lists and platforms a platform to create a song that sounds like something that’s already been done a thousand times.

It’s not that cool. So you still need to embrace the technology and not be left behind. You don’t have to.

I think you should. I think there will be people who don’t and there will be a whole market segment that wants to hear only purely human generated music which is great. Much like now you got people who love EDM which is all synthesized.

You have people who love rock or alternative that is generally organic instruments. There’s different sounds to different people.

Juliet Mann

But what Will was saying is that we almost it’s going to be embedded into our daily life to such an extent that we’re not going to be able to get away with not embracing it.

Harvey Mason jr

I won’t go that far because there’s still people who love to paint. There’s still people who love to play the piano in their living room and they’re not just hearing recorded music.

will.i.am

I think it’s gonna be we’re gonna have an onslaught of so much machine-made music promptless music and there’s not going to be any type of indication on the differentiation between human music and machine music.

You go to the supermarket there’s organic oranges and then there’s oranges and no one ever asked like okay well what the hell are those oranges if this is an organic orange. At some point when my grandmother went to the supermarket there was just oranges. There was no organic section.

Juliet Mann

Okay but I think we’re all a similar age and back when we were younger fruit and vegetables came by seasons and if something was out of season you couldn’t have it. Now you can get oranges all year round you can get strawberries all year round but if it’s out of season it tastes of nothing. Don’t you worry that that will be the same with music that it will taste it will sound like nothing.

will.i.am

Here’s the reason why I don’t worry. Because of this onslaught the value of live performers that are freaking awesome. That’s going to be the most valuable type of performer.

People that really are up there rinsing out, improv-ing, brains rapid-firing like and connecting hearts. That’s going to be the most valuable. People that are like octopuses.

There’s going to be more princes. Prince was an anomaly but there’s going to be so many princes that are going to come in the next five to ten years because that’s where as humans we’re going to be like yeah that’s us right there. That’s us.

We’re not going to be chasing an algorithm because here’s what you’re not thinking. The robot, think about what’s happened when you go to a concert. There’s a huge screen.

Politicians are reading from freaking teleprompters. A machine’s going to read, doesn’t have to read from a teleprompter. It already knows and it knows what everybody said in real time on the internet.

Humans don’t have that ability to gather and project. What else is happening? People are at the concert and they’re watching a show like this and we have our fans.

Peabody’s. Yo what’s up Peabody? BBKD right over there.

You know we know our fans in every city we go to. We don’t know everybody’s commute as they came. An AI artist will.

An AI artist will take advantage of everybody’s phone that’s there and talk directly to that phone. Send text message and individualize content. Humans can’t do that.

So you have to think about the competition of promptless AI artists and what it means for live events and what our competition is to really rinse out our spirits, our lived experiences. Because we can’t make those types of connections that it can make digitally. But emotionally, heart, neural network to neural network on an organic level, it can’t fuck with us.

It cannot imagine. It cannot dream. It doesn’t have true empathy.

But damn is it going to be freaking efficient. Damn is it going to be like, it’s going to reason because we’re not reasonable. It’s going to logic because we’re illogical.

It’s going to freaking calculate because you know we don’t operate with calculations. We are going to be better humans than we ever been because up to this point on social media we’re inhumane to one another. We say the wildest stuff just to get attention.

Harvey Mason jr

Really quick I have to interject. All those things that you said that we’re going to be, I think is what makes our music so much better. We aren’t calculating.

We have the empathy. We make mistakes. We have unpredictability in our lives that comes out in our art.

And I think that’s what makes our music so different. And something that AI can never do.

Juliet Mann

So what advice Harvey would you give to music creators and to business leaders who are afraid that AI will replace them?

Harvey Mason jr

I would say learn about AI. Understand it. Really gather the information.

Know what it does. Then figure out how to adapt what you do to using that tool. Because personally I feel like if you’re not using AI you will be at a disadvantage.

So adapt to the technology and then make things with it that you’ve never done before or that that technology cannot do. Use the technology to your advantage as a creator to create something new and exciting and incredible.

will.i.am

I would encourage everyone to go out and get your personal GPU. Don’t rely on the local village AI. Build and tune and train your agentic self.

I’m teaching a course on that at ASU now where my students are building their own agents on their own personal GPU. And while you’re doing that let your agentic self be awesome with predictions. But then you as the human be unpredictable.

We have to be unpredictable because these machines and these companies that own them can predict you. You’ve got to be unpredictable. You’ve got to like live out loud at your highest vibration.

While you have something that you own that’s yours that leverages your data that’s your agentic self. I like that.

Juliet Mann

Stay unpredictable. I’m just gonna I think should we open open this up to questions. Yeah.

We’ve got time for just a couple of questions to each of them. Yeah so the lady in the red scarf here. Just say who you are and direct your question.

Audience

Hi my name is Brenda. This question is for Harvey. First of all I really appreciate I do think there’s something I wanted something different about knowing that there was a human being behind it who has shared lived experience.

How do you see the Grammys playing out? Are you gonna have different categories or what are there gonna be different rules for how we we honor artists?

Harvey Mason jr

Yes it’s a great question and it’s something that we pay attention to every year as this technology is moving so quickly. We review our rules every year. So right now AI does not disqualify an entrant.

You can enter an AI work of art. There has to be a human component to it. So we will award a Grammy to a singer that’s a human that has like flesh and bones.

That singer can win a Grammy if it’s singing an AI created composition. Conversely if AI artists performs a song that is written by a human will award a Grammy to the songwriting component of that entry. So we’re gonna do it this way this year.

Our awards are February 1st so they’re coming up pretty quick. There’s already some AI entrants that are gonna come into play I’m quite sure. And then next year we’ll look at it again and as things change and you start seeing new evolution of the technology we’ll evolve and keep up with it I hope.

Juliet Mann

Time for one last quick question if you ask it quickly. This lady here and it’s got to be a quick answer.

Audience

Hello I’m Natalie. I’m a global shaper from Santiago Chile and I’m actually in biotech so I advocate for STEM education and I’m trying to do the transition into STEAM. So from my experience it’s just been getting to know that some bacteria can be modified to produce different colors and you can do like drawings and things like that.

But I wanted to know how it can connect to music because I really enjoy it and how new generations can evolve to that. And you mentioned you know now we can understand on a molecular and cellular level some sounds and what can be more authentic music than that.

Juliet Mann

Okay we’ve got 10 seconds each. We’ll do it. What was the question?

In 10 seconds how is music gonna match DNA? How are you going to make the most of it through AI? While you’re thinking.

I would. We’re out of time.

will.i.am

Prompt your life. What do I mean by that? You need to hang out with somebody that knows synthetic biology.

You need a musician in your life. You need a full-stack developer in your life and that configuration with the idea to create a system that understands you on a molecular level and a cellular level to create music around that is gonna come by prompting your life with people to materialize that vision.

Juliet Mann

And we’re gonna have to leave it there but maybe you can have a chat about that afterwards. Thank you to our audience and thank you to our brilliant panelists.

will.i.am

Speech speed

159 words per minute

Speech length

2143 words

Speech time

807 seconds

AI should create its own industry pillar rather than mimicking existing recording industry structures

Explanation

Will.i.am argues that AI is currently just regurgitating existing music structures instead of creating something entirely new. He believes AI should establish itself as a fourth pillar alongside publishing, touring, and recording industries rather than simply mimicking the recording industry.

Evidence

Disagreed with

– Harvey Mason jr.

Disagreed on

Timeline and extent of AI’s ability to replicate human creativity

Live performance and human-to-human interaction remain AI-proof due to spatial awareness and emotion

Explanation

Will.i.am believes that live, improvisational moments and human-to-human interactions in physical spaces cannot be replicated by AI. He emphasizes that live performances involve spatial awareness, emotions, and authentic human experiences that AI cannot match.

Evidence

He compares this to sports, noting that people don’t want to see replays of games because the live moment is what matters, and mentions that people don’t want to see humans play AI in chess even though AI is superior.

Major discussion point

Human Creativity vs AI Capabilities

Topics

Sociocultural | Human rights

Agreed with

– Harvey Mason jr.

Agreed on

Live performance remains uniquely human and AI-proof

Disagreed with

– Harvey Mason jr.

Disagreed on

The value and permanence of recorded music versus live performance

Future music will be composed based on individual DNA and cellular vibrations for personalized healing

Explanation

Will.i.am envisions a future where AI creates music based on individual genetic and cellular data, composing audio that matches how a person’s cells and organs are vibrating. He sees this as the future of music creation, moving beyond current recording industry limitations.

Evidence

He references Demis’s alpha fold (protein folding AI) and explains that humans are ‘moving orchestras’ with life living within them, suggesting music could be composed to match cellular vibrations and help cure illnesses.

Major discussion point

Future of Music and Technology Integration

Topics

Development | Sociocultural

AI will create music at unprecedented scale using individual data to provide personalized heartbreak songs

Explanation

Will.i.am argues that AI will use individual personal data to create customized emotional content, giving each person their own personalized ‘heartbreak song’ rather than sharing universal experiences. This represents a fundamental shift from how music currently connects people through shared emotions.

Evidence

He gives the example of writing ‘Ordinary People’ with John Legend based on his own heartbreak, but notes that AI will give people their specific heartbreak using their personal data.

Major discussion point

Future of Music and Technology Integration

Topics

Human rights | Economic

Every person needs their own AI agent and data center at home to control their personal data

Explanation

Will.i.am advocates for individual data ownership, arguing that people should have their own AI systems at home rather than relying on corporate platforms. He compares this to essential home infrastructure like plumbing and air conditioning.

Evidence

He argues that you wouldn’t buy a house without a refrigerator, plumbing, or air conditioning, so why would you buy one without a data center or server for your own AI, especially since it’s the most intimate thing humans have ever had.

Major discussion point

Data Ownership and Individual Protection

Topics

Human rights | Legal and regulatory

Agreed with

– Harvey Mason jr.

Agreed on

Regulations and protections are necessary

Protection should extend beyond musicians to include all professions as AI advances

Explanation

Will.i.am argues that the need for protection from AI displacement isn’t limited to musicians but should extend to all professions including lawyers, finance professionals, and assistants. He emphasizes that robots will soon be walking among us with the same rights as individuals.

Evidence

He mentions that by 2029, there will be robots walking the aisles at events like WEF, sitting in seats, and walking the streets, with companies lobbying for them to have the same rights as individuals.

Major discussion point

Data Ownership and Individual Protection

Topics

Human rights | Development

Agreed with

– Harvey Mason jr.

Agreed on

Regulations and protections are necessary

Disagreed with

– Harvey Mason jr.

Disagreed on

Scope of AI protection needed across professions

The onslaught of machine-made music will increase the value of exceptional live performers

Explanation

Will.i.am believes that as AI floods the market with machine-generated music, the value of outstanding live performers who can improvise and connect emotionally will become extremely valuable. He predicts there will be more artists like Prince who are multi-talented and authentic.

Evidence

Disagreed with

– Harvey Mason jr.

Disagreed on

Approach to AI adoption and coexistence with traditional methods

Harvey Mason jr.

Speech speed

203 words per minute

Speech length

1293 words

Speech time

380 seconds

AI democratizes music creation, allowing more people to make music, which is beneficial

Explanation

Harvey Mason jr. sees AI as a positive force that gives more people access to music creation tools and processes. He believes that increased music creation is inherently good, even if it includes amateur creators alongside professionals.

Evidence

Topics

Legal and regulatory | Human rights

Agreed with

– will.i.am

Agreed on

Regulations and protections are necessary

Disagreed with

– will.i.am

Disagreed on

Scope of AI protection needed across professions

The Grammy Awards currently allow AI entries but require human components for recognition

Explanation

Harvey explains the current Grammy rules regarding AI, stating that AI doesn’t disqualify entries but there must be human involvement. Awards go to human singers or human songwriters, not to AI systems themselves.

Evidence

He explains that a human singer can win a Grammy for performing an AI-created composition, and conversely, human songwriters can win for songs performed by AI artists, but the actual Grammy goes to the human component.

Major discussion point

Industry Regulation and Standards

Topics

Legal and regulatory | Sociocultural

Rules and standards must evolve annually as AI technology advances rapidly

Explanation

Harvey emphasizes that the Grammy Awards review their rules every year due to the rapid pace of AI technological advancement. He acknowledges that standards must continuously adapt to keep up with evolving technology.

Evidence

He mentions that they review rules annually, have AI entrants coming into play for the upcoming February 1st awards, and will look at the rules again next year as technology continues to evolve.

Major discussion point

Industry Regulation and Standards

Topics

Legal and regulatory | Development

AI’s cost reduction in creativity currently doesn’t benefit artists or performers economically

Explanation

Harvey acknowledges that while AI will dramatically lower the cost of being creative, the current economic benefits are not flowing to artists or performers. He hopes this can change in the future through proper monetization of IP, voice, and likeness.

Evidence

He states that currently it’s not benefiting artists or performers, but expresses hope that people with incredible careers can continue to monetize their IP, voice, or likeness through guardrails or legislation.

Major discussion point

Economic Impact and Value Distribution

Topics

Economic | Legal and regulatory

Juliet Mann

Speech speed

160 words per minute

Speech length

Human Creativity vs AI Capabilities

Topics

Sociocultural | Economic

Audience

Speech speed

154 words per minute

Speech length

178 words

Speech time

69 seconds

Human authenticity and shared lived experience create meaningful differentiation from AI-generated content

Explanation

An audience member named Brenda expresses appreciation for knowing that there’s a human being behind music who has shared lived experiences. She suggests that this human element creates something distinctly different and valuable compared to AI-generated content.

Evidence

She specifically asks Harvey about how the Grammys will handle this distinction, indicating concern about maintaining recognition for human creativity.

Major discussion point

Human Creativity vs AI Capabilities

Topics

Sociocultural | Human rights

Agreed with

– Harvey Mason jr.
– will.i.am

Agreed on

Human authenticity and emotion provide unique value

Interdisciplinary collaboration between biotech, music, and AI could create authentic molecular-level music experiences

Explanation

An audience member named Natalie from biotech advocates for STEM to STEAM education transition and suggests connecting biotechnology with music through AI. She proposes that understanding music on a molecular and cellular level could create more authentic musical experiences, building on the idea that bacteria can be modified to produce different colors and create art.

Evidence

She mentions her experience with bacteria being modified to produce different colors for creating drawings and asks about connecting this to music creation.

Major discussion point

Future of Music and Technology Integration

Topics

Development | Sociocultural

Agreements

Agreement points

AI democratizes music creation and increases accessibility

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

AI democratizes music creation, allowing more people to make music, which is beneficial

AI should create its own industry pillar rather than mimicking existing recording industry structures

Summary

Both speakers agree that AI makes music creation more accessible to broader audiences, though they have different visions for how this should develop – Harvey sees it as beneficial democratization while Will wants AI to create entirely new industry structures

Topics

Development | Sociocultural | Economic

Live performance remains uniquely human and AI-proof

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Live performance and human-to-human interaction remain AI-proof due to spatial awareness and emotion

The onslaught of machine-made music will increase the value of exceptional live performers

Summary

Both speakers strongly agree that live performance represents an irreplaceable human element that AI cannot replicate, with Will emphasizing spatial awareness and emotion, and both seeing increased value for live performers in an AI-dominated landscape

Topics

Sociocultural | Human rights

Human authenticity and emotion provide unique value

Speakers

– Harvey Mason jr.
– will.i.am
– Audience

Arguments

Human emotion, authenticity, and lived experience create premium value that resonates differently with audiences

Unpredictability, empathy, and mistakes in human art make it superior to calculated AI creations

Human authenticity and shared lived experience create meaningful differentiation from AI-generated content

Summary

All speakers agree that human authenticity, emotion, and lived experience create distinctive value that AI cannot replicate, with Harvey emphasizing premium market value and the audience member highlighting the importance of shared human experiences

Topics

Sociocultural | Human rights

Regulations and protections are necessary

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Guardrails and regulations are necessary to ensure artists are protected and paid fairly

Every person needs their own AI agent and data center at home to control their personal data

Protection should extend beyond musicians to include all professions as AI advances

Summary

Both speakers agree on the need for protection and regulation, though Harvey focuses on industry-specific guardrails while Will advocates for broader individual data ownership and protection across all professions

Topics

Legal and regulatory | Human rights

Similar viewpoints

Both speakers envision a future market segmentation where different types of music creation coexist, with Harvey seeing diversity in creator types and Will predicting labeling distinctions similar to organic food

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Different types of creators will emerge, from purists using traditional methods to those embracing new technology

There will be a market differentiation similar to organic vs. regular produce for human vs. AI-created music

Topics

Economic | Sociocultural

Both recognize that human judgment and creative decision-making remain crucial differentiators, with Harvey emphasizing taste and discernment while Will notes that AI can replicate current human output because humans are following predictable algorithmic patterns

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Taste, discernment, and decision-making remain the scarce assets that distinguish professional creators

AI can currently replicate what humans do in music because creators are chasing algorithms

Topics

Economic | Sociocultural

Unexpected consensus

– will.i.am
– Harvey Mason jr.

Arguments

Live performance and human-to-human interaction remain AI-proof due to spatial awareness and emotion

Human emotion, authenticity, and lived experience create premium value that resonates differently with audiences

Explanation

This disagreement is unexpected because both are accomplished musicians, yet they have fundamentally different views on whether recorded music retains its emotional value for repeated listening. Will.i.am’s sports analogy suggests music should be like live events (experienced once), while Harvey argues the emotional attachment is what makes people want to revisit recorded music repeatedly

Topics

Sociocultural | Economic

The urgency and scope of AI’s threat to human employment

Speakers

– will.i.am
– Harvey Mason jr.

Arguments

Protection should extend beyond musicians to include all professions as AI advances

Different types of creators will emerge, from purists using traditional methods to those embracing new technology

Explanation

Unexpected because both are technology-forward thinkers, yet Will.i.am sees an imminent existential threat requiring universal protection (predicting robots with equal rights by 2029), while Harvey maintains a more optimistic view that traditional creators can coexist alongside AI-enhanced ones

Topics

Human rights | Development

Overall assessment

Summary

The main disagreements center on the timeline and extent of AI’s impact on creativity, the scope of protection needed, and fundamental questions about what makes music valuable. While both speakers embrace AI’s potential, they differ significantly on urgency, implementation approaches, and the nature of human-AI coexistence.

Disagreement level

Moderate to significant disagreements with important implications. The speakers’ different perspectives on AI’s current capabilities versus future potential, individual versus industry-wide solutions, and the permanence of human creative value suggest fundamentally different strategic approaches to navigating the AI transformation in creative industries. These disagreements reflect broader tensions between technological optimism and disruption anxiety in the creative economy.

Partial agreements

Similar viewpoints

Both speakers envision a future market segmentation where different types of music creation coexist, with Harvey seeing diversity in creator types and Will predicting labeling distinctions similar to organic food

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Different types of creators will emerge, from purists using traditional methods to those embracing new technology

There will be a market differentiation similar to organic vs. regular produce for human vs. AI-created music

Topics

Economic | Sociocultural

Both recognize that human judgment and creative decision-making remain crucial differentiators, with Harvey emphasizing taste and discernment while Will notes that AI can replicate current human output because humans are following predictable algorithmic patterns

Speakers

– Harvey Mason jr.
– will.i.am

Arguments

Taste, discernment, and decision-making remain the scarce assets that distinguish professional creators

AI can currently replicate what humans do in music because creators are chasing algorithms

Topics

Economic | Sociocultural

Takeaways

Key takeaways

AI should establish its own industry pillar rather than mimicking existing music industry structures, but currently lacks the ability to create truly new genres despite its technological capabilities

Human creativity’s value lies in authenticity, lived experience, emotional connection, and unpredictability – qualities that create premium value and distinguish professional creators from AI-generated content

Live performance and human-to-human interaction remain ‘AI-proof’ due to spatial awareness, emotion, and the ability to ‘rinse out’ authentic experiences in real-time

AI democratizes music creation by lowering barriers to entry, allowing more people to create music, which is beneficial for creative expression overall

The future of music may involve highly personalized compositions based on individual DNA, cellular vibrations, and personal data for therapeutic and healing purposes

Individual data ownership and personal AI agents are crucial for protecting people’s creative and personal autonomy in an AI-driven future

The music industry needs guardrails and regulations to ensure fair compensation, consent, and protection for creators as AI technology advances

Resolutions and action items

Grammy Awards will continue reviewing and updating rules annually to adapt to AI technology evolution

Current Grammy policy allows AI entries but requires human components for award recognition

Creators should learn about AI technology and adapt their practices to use it as a tool rather than be replaced by it

Individuals should build and train their own AI agents on personal GPUs rather than relying solely on corporate platforms

People should ‘prompt their life’ by collaborating with diverse experts (synthetic biologists, musicians, developers) to materialize innovative visions

Unresolved issues

How to establish clear differentiation between human-created and AI-generated music for consumers (similar to organic vs. regular produce labeling)

Who will economically benefit from AI’s cost reduction in creativity – currently not artists or performers

How to implement comprehensive protection systems for all professions, not just musicians, as AI advances

The timeline and implications of promptless AI that will operate autonomously without human input

How to balance AI’s predictive capabilities with the need for human unpredictability in creative expression

The practical implementation of DNA-based personalized music composition for healing and therapeutic purposes

Suggested compromises

A multi-tiered creator ecosystem where different types of creators coexist: purists using traditional methods, technology-embracing creators, and AI-assisted platforms

Market segmentation similar to food industry with ‘organic’ (purely human-created) and regular (AI-assisted) music categories to serve different consumer preferences

This comment provides crucial insight into what will remain valuable in human creativity – not the technical execution, but the curatorial and decision-making aspects. It also predicts a bifurcation in the creative landscape between casual AI users and professional creators who use AI as a sophisticated tool.

Impact

This grounded will.i.am’s more futuristic visions in practical terms that current creators could understand and act upon. It helped establish a framework for how existing creative professionals can maintain relevance and value, influencing the later discussion about advice for creators facing AI disruption.

Overall assessment

Explanation

This explores the future ecosystem of music creation, from traditional purists to AI-native creators, and how different market segments will emerge to serve various audience preferences.

Disclaimer: This is not an official session record. DiploAI generates these resources from audiovisual recordings, and they are presented as-is, including potential errors. Due to logistical challenges, such as discrepancies in audio/video or transcripts, names may be misspelled. We strive for accuracy to the best of our ability.