Measuring the digital economy in Latin America (NIC Brazil)

7 Dec 2023 18:00h - 19:00h UTC

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Full session report

Valeria Jordan

The analysis focuses on digitalisation and e-commerce in Latin America and the Caribbean, highlighting several important points. Firstly, it reveals that a significant majority of online businesses in the region, specifically 70% of micro, small, and medium-sized firms, do not have a web presence at all. This indicates a lack of digitalisation in these businesses, hindering their ability to reach a wider market and take advantage of online platforms for growth.

Furthermore, the analysis points out that even among the online businesses present in the region, a large number, more than 60%, only have a passive presence on the internet. This means that they have a limited degree of digitalisation and are not fully leveraging the potential of online platforms to expand their customer base or enhance their operations. This low level of digitalisation is seen as a negative aspect of the region’s digital landscape.

However, the analysis also notes a positive development during the COVID-19 pandemic. It states that there was a surge in the number of new business websites and e-commerce platforms in Latin America and the Caribbean. In particular, Brazil and Chile saw the number of new business websites double, while Colombia and Mexico experienced a threefold increase. E-commerce platforms in Brazil and Mexico also witnessed significant growth of over 50%. This indicates that the pandemic had a positive impact on the digitalisation of businesses in the region, as more companies embraced online platforms to adapt to the changing business landscape.

The analysis also explores the use of big data for measuring digitalisation in the region. It highlights the limitations of big data, stating that it requires specific in-house skills and a multidisciplinary team to process and produce indicators. It argues that while big data has the potential to measure digitalisation, it cannot replicate the control and quality of official statistics. The analysis suggests that more case studies and the development of methodological tools are necessary to better utilise big data for accurately measuring digitalisation.

The establishment of an institutionalised framework for measuring digitalisation at a regional level is considered crucial. This framework would aid in standardised evaluation, allowing for a better assessment of progress in digitalisation. It could also facilitate regional alignment, setting goals and targets to drive digitalisation efforts effectively.

Coordination among various actors and the integration of different data sources are also highlighted as important factors in measuring digitalisation. The analysis emphasises the need to integrate and evaluate various sources, including web traffic and other innovative sources, to gain a comprehensive understanding of the digital landscape. Moreover, fostering efforts for coordination among a variety of actors, particularly national authorities, is seen as essential for the production and sharing of accurate information on digitalisation.

Lastly, the analysis suggests that the digital agenda for Latin America and the Caribbean could serve as a valuable collaborative platform for addressing the challenges faced in measuring digitalisation. This highlights the importance of regional collaboration in finding solutions and making progress in the digital sphere.

In conclusion, the analysis brings attention to the current state of digitalisation and e-commerce in Latin America and the Caribbean. Despite low levels of digitalisation, the COVID-19 pandemic has led to an increase in the number of new business websites and e-commerce platforms in the region. However, there are challenges in accurately measuring digitalisation, where big data has limitations and the need for an institutionalised framework and coordination among actors are of the utmost importance. The digital agenda is seen as a potential space for collaboration in addressing measurement challenges and driving digitalisation efforts forward.

Rodrigo Durán

The Latin American AI Index is a comprehensive measurement tool that assesses various factors related to the development and adoption of artificial intelligence (AI) in the region. The index measures enabling conditions for AI, research development, adoption rates, and governance. It provides an overview of AI in Latin America, from societal perception to the future of AI.

While Chile is identified as the leading country in AI development, Paraguay and Panama show better indicators in certain areas. This suggests that countries in the region can learn from each other to improve their AI environments. Collaboration and knowledge-sharing can empower the AI ecosystem in Latin America.

The region has developed its own ecosystem for training AI researchers over the past three decades. The percentage of authors trained outside of Latin America has significantly decreased, indicating the growth of a native AI research workforce.

To strengthen the AI landscape in Latin America, it is recommended that countries develop a shared vision and strategy for AI. A clear vision and strategic planning have a strong correlation with the overall AI development score. A unified approach is important in harnessing the potential of AI in the region.

Additionally, countries need to invest in increasing AI-associated skills in the workforce and promoting AI literacy. The current penetration of tech skills and disruptive skills specific to AI in countries like Chile is below the global average. Enhancing the workforce’s skill sets and promoting AI literacy are essential for successful integration of AI technologies.

There are also opportunities for public investment in AI to address social problems in the region. Latin America currently accounts for only 2% of global private investment in AI. Greater investment can help reduce poverty, improve healthcare, reduce inequalities, and strengthen institutions.

Latin America and the Caribbean are diverse regions with unique challenges. Recognizing and addressing these challenges is important in finding effective solutions. By working together as a community, Latin American countries can overcome common challenges.

In conclusion, the Latin American AI Index highlights the current state and potential for AI development in the region. Collaboration, a shared vision, investment in skills, and public investment are key steps towards harnessing the full potential of AI in Latin America and addressing societal challenges.

Juan Berton

Uruguay is making slow progress in studying the digital economy, with a lack of specific studies and scattered available information. AGESIC, the government organization responsible for managing official statistics and sectoral studies, mainly focuses on general indicators such as internet access, usage, and digital skills.

The absence of a coordinated multisectoral initiative in measuring the digital economy hinders data collection and analysis. To address this, Uruguay should build a measurement ecosystem, centralising scattered information and collaborating with key actors. Although reliable survey and service provider data are available, more specific studies are needed.

Methodological issues regarding data reliability and accuracy, particularly concerning financial data, pose challenges. Sourcing and assessing data on monetary issues like investment, sales, and expenditures prove difficult. Currently, household surveys are the primary source of data.

Uruguay has demonstrated regional leadership in some aspects of the digital economy. This shows the country’s potential to contribute to the development of the region. By learning from Mexico’s successful digital economy, Uruguay can further enhance its own progress.

In conclusion, Uruguay acknowledges the significance of studying the digital economy, but faces challenges of specific studies, scattered information, and data reliability. Building a measurement ecosystem and collaborating with key actors are essential for comprehensive and reliable data analysis. Inspired by Mexico’s success, Uruguay can strive for better outcomes. A concerted effort and collaboration are necessary to unlock the full potential of the digital economy.

Márcia Lins e Silva

The Brazilian government has launched an initiative to improve statistical information on national e-commerce. This initiative aims to provide accurate and reliable data by using anonymised data from electronic invoices provided by the Brazilian Federal Revenue Service. By collecting and analysing this data, the government seeks to obtain comprehensive statistics on the size, growth, and trends of the e-commerce sector in Brazil.

To ensure the accuracy and consistency of the data, the Brazilian government has defined e-commerce as operations performed over the internet. They have set specific parameters to determine whether an operation falls under the category of e-commerce, such as the presence of indicator number 2, which relates to operations conducted online, and fiscal operation codes number 5 and 6, relating to operations that occur within the same or different Federative units, respectively. These clear parameters are essential for obtaining a reliable database for measuring the sector.

Furthermore, it is important to integrate different sources of information when measuring e-commerce to achieve a holistic understanding of the sector. Silva highlights the significance of using various indicators and statistics from diverse sources to obtain a comprehensive measure of e-commerce. This integration allows for a more accurate and complete assessment of the sector’s impact and potential.

The growth of the e-commerce sector in Brazil has been remarkable in recent years. From approximately 36 billion R$ in 2016, the sector has expanded to 187 billion R$ in 2022. This substantial growth showcases the increasing importance and influence of e-commerce in Brazil’s economy and highlights the need for accurate and up-to-date statistical information.

In measuring the e-commerce sector, it is crucial to segregate domestic and international e-commerce due to their distinct operational differences. Márcia Lins e Silva emphasises the importance of considering these differences when measuring the sector to gain a more accurate assessment of its performance and impact. This segregation allows for a more nuanced understanding of the challenges and opportunities associated with both domestic and international e-commerce in Brazil.

Measuring the digital economy, including e-commerce, presents significant challenges. The digital economy is constantly evolving, and traditional measurement methods may struggle to capture its full scope and impact. Developing effective measurement techniques and indicators to track the digital economy accurately is crucial for policymakers, businesses, and researchers.

To address the challenges in measuring e-commerce and the digital economy, more initiatives and partnerships are needed. The sharing of ideas and dynamic problem-solving approaches can help drive innovation in measurement techniques and overcome the complexities associated with e-commerce and the digital economy. By fostering collaboration and partnerships, stakeholders can work together to find common points and solutions to the measurement challenges faced.

In conclusion, the Brazilian government’s initiative to improve statistical information on national e-commerce is a significant step towards obtaining accurate and reliable data on the sector. The definition and clear parameters of e-commerce are essential for creating a reliable database for measuring its size and growth. Integration of different information sources and the segregation of domestic and international e-commerce are necessary for a comprehensive understanding of the sector. However, measuring the digital economy, including e-commerce, remains challenging, and more initiatives and partnerships are needed to find innovative solutions and address the measurement complexities. By connecting ideas and working collaboratively, stakeholders can overcome these challenges and unlock the full potential of the e-commerce sector in Brazil.

Leonardo Melo Lins

Leonardo Melo Lins, a member of Brazil’s CETIC, recently hosted a meeting focused on measuring the digital economy in Latin America. The objective of the session was to bring together different data sources and types to ensure a comprehensive understanding of the digital landscape in the region. Lins emphasised the importance of utilising diverse data sources in this initiative.

During the meeting, Lins highlighted key elements in measuring the digital economy. He advocated for incorporating administrative data, web scraping, and the use of an index. These various data collection methods provide a more thorough and accurate representation of the digital economy, enabling policymakers and researchers to make more informed decisions. Lins praised the contributions and unique approaches of Uruguay and Brazil to measuring the digital economy.

Latin America offers a wide range of data sources and indicators on the digital economy. This diversity allows for a comprehensive analysis of the region’s digital landscape, facilitating the identification of patterns, trends, and areas for improvement. With access to numerous data sources, policymakers and researchers can gain a holistic understanding of the digital economy’s impact on various sectors and leverage this knowledge for further development.

Furthermore, Lins expressed a keen interest in forging partnerships to enhance learning and advancement in the field of the digital economy. Collaboration and knowledge-sharing are crucial in maximizing growth and innovation. By working with other institutions and experts, Lins aims to foster continuous improvement in measuring the digital economy and its implications.

In conclusion, Leonardo Melo Lins, through his role at CETIC, hosted a meeting highlighting the significance of diverse data sources in measuring the digital economy in Latin America. By promoting the use of administrative data, web scraping, and indices, Lins underscored the importance of accurate and comprehensive data. With a variety of data sources and indicators available, the region can gain a deeper understanding of the digital landscape and drive further progress. Lins’s commitment to partnerships and collaboration showcases his dedication to advancing the field of the digital economy and leveraging knowledge for ongoing improvement.

JB

Juan Berton

Speech speed

94 words per minute

Speech length

1094 words

Speech time

695 secs

LM

Leonardo Melo Lins

Speech speed

134 words per minute

Speech length

1107 words

Speech time

494 secs

ML

Márcia Lins e Silva

Speech speed

133 words per minute

Speech length

2059 words

Speech time

932 secs

RD

Rodrigo Durán

Speech speed

147 words per minute

Speech length

2072 words

Speech time

848 secs

VJ

Valeria Jordan

Speech speed

113 words per minute

Speech length

1433 words

Speech time

758 secs