Twiplomacy: how world leaders connect on Twitter.

Presentation from the event: slides NEW

Over the past six years, most international organisations have embraced social media – and especially Twitter – to increase their outreach and digital impact. Some international organisations, such as the World Health Organisation (@WHO), have gone ‘Twitter first’, updating their Twitter feed before updating their website.

The latest installment of Burson-Marsteller’s award-winning Twiplomacy research series takes a closer look at how international organisations use Twitter to see what the best strategies are and what corporations could learn from the non-profit sector.

Twiplomacy has the pleasure of inviting you to the presentation of Burson-Marsteller's annual Twiplomacy study which analyzes how world leaders connect on Twitter.
This year Twiplomacy has looked at 644 Twitter accounts of heads of state and government and foreign ministers from 161 countries.
The award-winning study outlines strategies to make an impact on Twitter and how to better engage with your followers.
When: Wednesday, 25 June 2014, 11:00 CEST
Where: International Red Cross and Red Crescent Museum
Av. de la Paix 17, 1202 Genève (on the right after the entrance)
With: Matthias Lüfkens, Digital Practice Leader, Burson-Marsteller EMEA
RSVP: Sylvia Tsacopoulos,