The Swiss Digital Initiative aims to bridge the gap between principles and practice and to safeguard ethical standards in the digital world through specific projects. It brings together academia, government, civil society and business to find solutions to strengthen trust in digital technologies and in the actors involved in ongoing digital transformation. The initiative has a global focus and is headquartered in Geneva, Switzerland. It was initiated by the association DigitalSwitzerland and under the patronage of Federal Councillor Ueli Maurer. The first project of the initiative is the development of a Digital Trust Label.