European eCommerce and Omni Channel Trade Association

 Logo, Text, Blackboard

Acronym: EMOTA

Established: 1982

Address: Rue de l'Industrie 4, 1000 Brussels, Belgium


The European eCommerce and Omni Channel Trade Association (EMOTA) brings together online and omni channel trade companies across Europe, with the aim to promote e-commerce and contribute to the removal of barriers to cross-border trade.

The association is active in the EU policy space, where it follows the discussions on e-commerce related policy issues, and it offers feedback and suggestions to policy makers. Over the years, it has elaborated a number of position papers on aspects such as: contract rules, online platforms, cross-border e-commerce, purchase of digital content and tangible goods, processing of personal data, etc. In addition, the organisation publishes annual reports reflecting developments in the area of e-commerce, and it organises e-commerce related events at national and European level.

EMOTA has also launched the European Trustmark for e-Commerce initiative, through which e-commerce providers complying with certain consumer protection criteria and quality standards are granted with a trustmark recognizing such compliance.