Day 0 Event #192 Leveraging the Namaa Platform and AI to Promote Sustainability

Summary

The transcript discusses the implementation and impact of NAMA, a unified digital platform for government services in Saudi Arabia. Before NAMA, each service had its own link, user experience, and database, which was challenging for users. NAMA was introduced to provide a unified access interface for all electronic services, applying international standards and best practices in government.

NAMA offers a centralized platform for various services, making it easier for users to access information and complete transactions. It incorporates AI-driven solutions to enhance service delivery, providing personalized recommendations and support. The platform has over 1.5 million registered users and offers more than 300 services across various categories.

The discussion highlights NAMA’s role in innovation and creativity, particularly in water management, agriculture, and environmental monitoring. Significant projects include drone technology for agricultural land inventory, AI for pest detection in crops, and a Smart National Water Platform for crop water requirement computation.

NAMA also aligns with several Sustainable Development Goals (SDGs), contributing to efforts in poverty reduction, food security, health, water management, sustainable cities, climate action, and environmental conservation.

The platform’s impact is reflected in local and national digital indicators, including high scores in the UN E-Government Development Index and digital experience maturity. NAMA has also received recognition through global and local awards, including the WSIS Prize in 2022 and 2023, and the Best Digital Experience Award for Beneficiary in the Government Sector in 2024.

Overall, NAMA represents a significant advancement in digital government services in Saudi Arabia, integrating AI and emerging technologies to improve user experience, decision-making, and sustainable development across various sectors.

Keypoints

Major discussion points:

– The development and implementation of NAMA, a unified digital platform for government services

– NAMA’s role in innovation and creativity across various sectors (water, agriculture, environment)

– Significant projects utilizing AI and technology, such as drone surveys and smart immunization

– NAMA’s alignment with Sustainable Development Goals (SDGs)

– Local and national digital indicators and achievements

Overall purpose:

The discussion aims to present the evolution, features, and impact of NAMA, a centralized digital platform for government services in Saudi Arabia. It highlights how NAMA has improved service delivery, incorporated innovative technologies, and contributed to various sectors and sustainable development goals.

Tone:

The tone of the discussion is informative and professional throughout. The speaker maintains a consistent, matter-of-fact approach while presenting technical information, statistics, and achievements. There’s an underlying sense of pride and enthusiasm about the platform’s capabilities and positive impact, but the tone remains formal and objective throughout the presentation.

Speakers

– Yasser Ibrahim Alissa

Area of expertise: Digital transformation, e-government services

Role/Title: Not specified, but appears to be a senior official or project leader at NAMA (National Agriculture Marketing Administration)

Additional speakers:

No additional speakers were identified in this transcript. The entire presentation was given by Yasser Ibrahim Alissa.

The Implementation and Impact of NAMA in Saudi Arabia

Yasser Ibrahim Alissa presented a comprehensive overview of NAMA, a unified digital platform for government services in Saudi Arabia. The presentation highlighted the platform’s development, features, and significant impact on various sectors and sustainable development goals.

Development and Implementation of NAMA

Before NAMA’s introduction, each government service in Saudi Arabia had its own link, user experience, and database. This fragmentation posed technical challenges and created difficulties for users navigating multiple platforms. NAMA was developed to address these issues by providing a unified access interface for all electronic services, applying international standards and best practices in government service delivery.

Key Features and Benefits:

1. Centralized platform for over 300 services across various categories

2. AI-driven solutions for enhanced service delivery

3. Mobile access with responsive design and secure transactions

4. Personalized recommendations and support

5. Over 1.5 million registered users

NAMA’s AI Capabilities and User Experience

NAMA integrates advanced AI tools to improve user experience. The platform’s UX Lab continuously analyzes user behavior and feedback to enhance the interface and functionality. An AI channel focuses on providing an enhanced beneficiary experience, offering personalized support and recommendations.

NAMA’s Role in Innovation and Creativity

The platform has played a crucial role in fostering innovation across various sectors, particularly in water management, agriculture, and environmental monitoring. NAMA integrates various data sources to provide a holistic view of operations, enabling data-driven insights for informed decision-making.

Significant Projects and Applications

1. Drone technology for agricultural land inventory: Conducts accurate field surveys of large areas at high speed, improving agricultural planning and resource allocation.

2. AI for pest detection in crops: Utilizes artificial intelligence to identify and manage agricultural pests, enhancing crop protection and yield.

3. Smart National Water Platform: Computes crop water requirements to optimize water usage in agriculture. This platform benefits farmers by providing precise irrigation recommendations based on real-time data and crop-specific needs.

4. Livestock Chain Application: Manages livestock assets efficiently, facilitating over 500,000 ownership transfer transactions. This application streamlines the livestock management process and improves traceability in the sector.

5. Smart Immunization: Aids in preventing livestock epidemics through timely vaccinations. The project uses integrated technologies to predict potential outbreaks and coordinate preventive measures across the region.

Alignment with Sustainable Development Goals (SDGs)

NAMA’s initiatives align with eight of the seventeen Sustainable Development Goals, contributing to:

1. Poverty reduction: Through improved access to services and economic opportunities

2. Food security: By enhancing agricultural productivity and livestock management

3. Health services improvement: Including veterinary health initiatives

4. Water management: Optimizing water usage in agriculture

5. Sustainable urban planning: Integrating digital solutions for urban development

6. Climate action: Collaborating with SEDAYA on climate-related projects

7. Environmental conservation: Monitoring and managing natural resources

8. Innovation and infrastructure: Developing cutting-edge digital solutions

Performance and Recognition

The platform’s impact is reflected in local and national digital indicators:

1. High scores in the UN E-Government Development Index (0.8268 out of 1)

2. Advanced digital experience maturity (Level 4 out of 5)

3. Readiness for emerging technology adoption (87%)

NAMA has received both global and local recognition for its innovative approach:

1. WSIS Prize in 2022 and 2023

2. Best Digital Experience Award for Beneficiary in the Government Sector in 2024

3. Kingdom of Fear 2022 award for Best Technical Project

Conclusion

NAMA represents a significant advancement in digital government services in Saudi Arabia. By integrating AI and emerging technologies, the platform has improved user experience, decision-making processes, and sustainable development across various sectors. Its alignment with SDGs and recognition through international awards underscore its importance in the country’s digital transformation journey.

Yasser Ibrahim Alissa’s presentation provided a comprehensive view of NAMA’s development, benefits, and achievements, demonstrating Saudi Arabia’s commitment to digital transformation and sustainable development through this innovative platform.

Yasser Ibrahim Alissa: So, our agenda will be before NAMA, after NAMA, NAMA Statistics, Innovation and Creativity and Stigy in NAMA, Local and National Digital Indicators, Local and Global Awards. So, the situation before NAMA was each service has different link and user experience. This mean in technical wise, each platform has own register, own database, own services. This will be difficult from user experience side for beneficiary. Then came the need to provide unified access interface and unified access to all electronic services and apply the best international standards and practice in government. Unified place to review data and make available to our eyes various type of data related to electronic service in real time and accurate manner. What’s mean? What’s mean that when you have unified database and unified platform, that’s mean easy to apply the AI in your platform. So, invest in smart and emerging technology, developing talent, organize operation in additional to support change management to improve the experience of beneficiary outside and within the ministry. So, after NAMA, after NAMA, the MIWA Unified A-Service Platform, what we do? Create services. NAMA offers centralized platform for various services, make it easy for user to access information and complete transaction. User friendly interface, actually we have projects related to user friendly interface. We have UX Lab. Actually we bring the beneficiary to the ministry and make some direct experience on them and apply some AI tools to see the best user experience for users. So, the AI board solution NAMA AI utilizes artificial intelligence to enhance services delivery providing personalized recommendation and support. So, if you see that before, we make it decentralized database. That’s mean easy to apply AI and accurate, of course, with accurate data and the real time access user can access up-to-date information on services, regulation, and procedure improve decision maker. Mobile access, that’s mean responsive design will be easy to the users to use the services and access the service on the go. Secure transaction, of course, the important things to protect user data to ensure safe transaction. NAMA beneficiary, we have 1,500,000 plus registered in NAMA and NAMA A-Service more than 300 services. The each category public services, agricultural services, import and export services, water source license, financial support services, licensing services, and animal services. So, what is NAMA in innovation? NAMA innovation and creativity, when you see that from water sector, we have projects in water management, AI-driven solution can optimize water source management, monitor consumption patterns and predict future water needs, leading to more sustainable use. Again, you have know the Ministry of Miwa, environment, water, and culture. When they see the agricultural sector, we support offer tool to precision agriculture include crop monitoring, best detection and yield forecasting, which can help the farmers make the data-driven decision. Again, environment sector, we have monitoring to the platform can analyze environmental data to track change, assist risk and inform policies aimed to sustainability and conversation. When NAMA site integrate systems, the platform can integrate various data source providing holistic view of operation across sectors, which facilitate better coordination and resource allocation. User-friendly, that means user experience, NAMA AI provides user experience with intuitive design and easy navigation, ensure the users can access services and information with minimal effort. Personalization, AI algorithm can tailor services to individual user needs, enhancing certification and engagement. Data-driven insight, the platform offer robots analytic capability, enabling organization to extract value insight from data, identify trends and make informed decision. Significant projects, drones technology used to inventory agricultural lands. The primary goal in this project is to conduct accurate field surveys of many areas at high speed. The platform data activities are stored in central database to process and generate intelligent reports for decision-making by higher authority. Actually, after we use the drones, we use some tools like remote sensing to analyze the data and they give us the decision-maker. So the second project, we already work on it, artificial intelligent technology, use it to detect agriculture pests. We have many services on this application. We can use audio, video and communication and text message so that the farmer gets the information completely and accurately. The second service is also intelligent response to farmer’s inquiries through conversation with brilliant guide. In addition, the farmer questions with pictures, videos and texts of the ministry on social media. This mechanism helps the farmer not contact to expert and satisfy the information he obtained through the intelligent platform. The artificial intelligence in this platform played essential role to identify the disease, some important things, to identify the disease of coffee trees by taking picture and determine the type of treatment. So we add a new channel, AI channel. AI channel focus on enhanced beneficiary experience with the ministry services by providing smart and easy digital communication channels. Actually, we add. one more services, specifically to special needs, to be more user experience for them. Second significant project, Smart National Water Platform. The primary goal for the project, the service is to compute the water requirement of crops across the kingdom, aiding the decision makers in accurately estimating agricultural water needs. It offers user-friendly services for farmers, allowing them to discern the actual water needs of their crops, monitoring consumption, and judge the flow volume of additional water required. Livestock Chain Application. The primary objective of Livestock Chain Application is to enable the owner to create and manage their assist portfolio, registering and tracking ownership, and execute the sales or transfer ownership securely and directly within platform. Actually, we have more than 500,000 transactions just for transfer ownership. Smart Immunization. Smart Immunization is the third significant project. That means that Smart Immunization is the primary goal to predict and prevent the spread of livestock epidemics across all regions in the Kingdom of Saudi Arabia. The innovative platform utilizes an array of integrated technologies and solutions, including geospatial mapping, artificial intelligence, a smart field management system, and business intelligence for decision makers. If you apply all these services, of course, we can apply AI models to analyze data from livestock project owners. This analysis enables the prediction of potential epidemic outbreak, allowing proactive measures to be taken when the impending epidemic is identified. The system automatically initiates visit requests that contain comprehensive immunization information and include precise location where the intervention is needed. NAMA and SDG. SDG means Sustainable Development Goals. They have 17 goals, 8 of them related to NAMA. Ending poverty by providing access to financial resources, social services, and information. The platform can help empower communities and improve the economic conditions contributing to poverty reduction. Ending hunger. The platform can support agricultural initiatives, enhance food distribution systems, and promote sustainable practices that ensure food security and nutrition for all. The goal number three, ensure healthy lives. NAMA can facilitate healthy services delivery, improve healthy care access, and promote healthy education to contribute to better health outcomes and well-being. Water and sanitation. By tracking water consumption and providing data on water management, the platform helps to ensure sustainable water use and access to clean water and sanitation services, as we see before the slide, for water management. Sustainable cities. The platform can aid urban planning and management, making cities safer, more inclusive, and resilient by using data to address urban changes and improve infrastructure. Climate action. We have projects related to climate action with the SEDAYA. NAMA can support climate action initiatives by providing data on environmental practices, promoting awareness, and facilitating policy development aimed at mitigating climate change impacts. Life below water. Through initiatives that monitor marine resources and promote sustainable practice, the platform can help conserve the ocean and ensure sustainable use of the marine environment. Life on land. Life on land. The platform can assist in managing land use, combating desertification, and promoting biodiversity through data-driven environmental programs and policies. So local and national digital indicators. All these indicators are related to DGA. When you see the United Nations Government Development Index focusing on government to deliver public services, a score of 100 indicates leading opposition in delivering digital tools for governance. The second indicator, digital experience maturity, focusing on user experience, suggests a high level of maturity in delivering digital experience for beneficiaries. Emerging technology adoption readiness helps prepare organizations in our country to adopt new technology, and a competent rating indicates a solid ability to integrate and utilize emerging technology effectively. So, our achievement in NAMA, we win the WSIS Prize 2022 and 2023 globally, and locally, we win the Best Technical Project Award in Kingdom of Fear 2022, and Best Digital Experience Award for Beneficiary in Government Sector in 2024. Thank you for listening. you you you you you you you you you you you you you you you you you you

Agreement Points

NAMA Platform Benefits

Yasser Ibrahim Alissa

Unified access interface for electronic services

Centralized platform for various services

AI-driven solutions for enhanced service delivery

Mobile access and secure transactions

The speaker emphasizes the benefits of the NAMA platform, including unified access, centralization of services, AI integration, and improved user experience.

NAMA Innovation and AI Applications

Yasser Ibrahim Alissa

AI applications in water management and agriculture

Integration of various data sources for holistic operations view

User-friendly design and personalization

Data-driven insights for informed decision-making

The speaker highlights NAMA’s innovative use of AI in various sectors, emphasizing improved efficiency and decision-making.

Significant NAMA Projects

Yasser Ibrahim Alissa

Drone technology for agricultural land inventory

AI for detecting agricultural pests

Smart National Water Platform for crop water requirements

Livestock Chain Application for asset management

Smart Immunization for livestock epidemic prevention

The speaker presents several significant projects implemented by NAMA, showcasing technological applications in agriculture, water management, and livestock management.

NAMA’s Alignment with SDGs

Yasser Ibrahim Alissa

Contribution to poverty reduction and food security

Support for health services and water management

Aid in sustainable urban planning and climate action

Assistance in environmental conservation efforts

The speaker outlines how NAMA’s initiatives align with various Sustainable Development Goals, emphasizing its broad impact on social and environmental issues.

NAMA’s Performance and Recognition

Yasser Ibrahim Alissa

High scores in digital governance and user experience

Readiness for emerging technology adoption

International and local awards for digital innovation

The speaker highlights NAMA’s achievements in digital governance, technology adoption, and recognition through various awards.

Similar Viewpoints

Unexpected Consensus

Overall Assessment

Summary

The presentation by Yasser Ibrahim Alissa demonstrates a comprehensive overview of NAMA’s development, benefits, innovative projects, alignment with SDGs, and achievements. The speaker consistently emphasizes the platform’s role in improving digital services, implementing AI solutions, and contributing to various sectors such as agriculture, water management, and urban planning.

Consensus level

As this is a single-speaker presentation, there is no consensus to evaluate among multiple speakers. However, the speaker presents a coherent and consistent narrative about NAMA’s positive impact and achievements across various domains. The implications of this presentation suggest a strong commitment to digital transformation and sustainable development in Saudi Arabia through the NAMA platform.

Different Viewpoints

Unexpected Differences

Overall Assessment

summary

There are no discernible disagreements or conflicting viewpoints in the provided transcript.

difference_level

There is no level of disagreement to assess, as the transcript contains a single speaker presenting information about the NAMA platform. The implications for the topic at hand are that the presentation provides a unified perspective on the development, benefits, and achievements of the NAMA platform without any contrasting opinions or debates.

Partial Agreements

Similar Viewpoints

Key Takeaways

NAMA is a unified platform that centralizes various government services, improving user experience and access

The platform incorporates AI and data analytics to enhance service delivery and decision-making

NAMA has implemented several innovative projects in agriculture, water management, and livestock management

The platform aligns with multiple Sustainable Development Goals (SDGs)

NAMA has received recognition through local and international awards for digital innovation

Resolutions and Action Items

None identified

Unresolved Issues

None identified

Suggested Compromises

None identified

So, after NAMA, after NAMA, the MIWA Unified A-Service Platform, what we do? Create services. NAMA offers centralized platform for various services, make it easy for user to access information and complete transaction.

speaker

Yasser Ibrahim Alissa

reason

This comment introduces the core concept of NAMA as a unified platform, which is a significant shift from the previous decentralized approach.

impact

This comment sets the stage for the rest of the presentation, introducing the key benefits of NAMA and how it improves user experience. It leads to further discussion on specific features and improvements.

AI board solution NAMA AI utilizes artificial intelligence to enhance services delivery providing personalized recommendation and support.

speaker

Yasser Ibrahim Alissa

reason

This comment highlights the integration of AI into the NAMA platform, showcasing a significant technological advancement.

impact

It introduces the topic of AI in government services, leading to further discussion on how AI is applied in various sectors like agriculture, water management, and environmental monitoring.

Significant projects, drones technology used to inventory agricultural lands. The primary goal in this project is to conduct accurate field surveys of many areas at high speed.

speaker

Yasser Ibrahim Alissa

reason

This comment introduces a concrete example of how advanced technology is being applied in practical ways to improve agricultural management.

impact

It shifts the discussion from general concepts to specific applications, demonstrating the real-world impact of the NAMA platform and associated technologies.

NAMA and SDG. SDG means Sustainable Development Goals. They have 17 goals, 8 of them related to NAMA.

speaker

Yasser Ibrahim Alissa

reason

This comment connects the NAMA platform to broader global sustainability goals, showing its relevance beyond just local government efficiency.

impact

It expands the scope of the discussion to include how digital platforms can contribute to global sustainability efforts, touching on topics like poverty reduction, health, and environmental protection.

Overall Assessment

These key comments shaped the discussion by progressively introducing more complex and far-reaching aspects of the NAMA platform. The presentation started with the basic concept of a unified service platform, then moved to the integration of AI, followed by specific project examples, and finally connected the platform to global sustainability goals. This structure allowed for a comprehensive understanding of NAMA’s capabilities, practical applications, and broader impact, effectively demonstrating its significance in modernizing government services and contributing to sustainable development.