Uttar Pradesh partners with Google Cloud to revolutionise agriculture with open digital network
As part of Uttar Pradesh’s strategy to digitise agriculture and double farmers’ incomes, this model aims to transform agriculture on a large scale and could potentially serve as an example for other regions.
The Government of Uttar Pradesh, a state in northern India, and Google Cloud have partnered to launch a pioneering open network for agriculture, powered by Google’s Gemini and enabled by the Beckn Protocol. The initiative will provide millions of farmers with seamless access to essential services, including advisory, credit, mechanisation, and market linkages, all through a single platform.
The network is designed to be open and decentralised, allowing any service provider—from input suppliers to financial institutions and government agencies—to connect with farmers. Google’s Gemini framework facilitates easy access by enabling voice command interactions in multiple languages, including Hindi, Bengali, Telugu, Kannada, Gujarati, and Punjabi, with more languages to be added in the future.
The Beckn Protocol ensures interoperability and decentralisation, making the network an innovative alternative to traditional, closed-market systems. It encourages the development of customised solutions, fostering competition and innovation within the agricultural ecosystem.
The open network is part of Uttar Pradesh’s broader vision to digitise agriculture, double farmers’ incomes, and bridge the digital divide using AI technologies. The initiative also serves as a model for other regions, demonstrating how digital public infrastructure (DPI) can transform agriculture on a large scale.
The Uttar Pradesh government aims to empower farmers with the tools and resources they need to thrive in the 21st century. By leveraging the Beckn Protocol and Google Cloud’s DPI-in-a-box solution, the network enables the decentralised exchange of value, making agri-commerce and advisory services more accessible. Through this collaboration, Uttar Pradesh seeks to accelerate progress in agriculture while fostering innovation and enhancing its farming community’s economic and social impact.
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