Canada launches consultation on AI transparency framework

The Canadian government has launched a public consultation on new AI transparency measures, seeking views on how people should be informed about AI systems, AI-generated content and increasingly autonomous AI technologies.

The consultation examines ways to help people identify synthetic content, notify users when they are interacting with AI and improve access to clear information about how AI systems are developed, what they can do and where their limitations lie.

Officials are also considering mechanisms for reporting serious AI incidents and documenting the activities of AI agents that can act on a user’s behalf. These systems are becoming increasingly common in consumer products, extending AI beyond generating content towards performing autonomous tasks.

The consultation forms part of Canada’s national AI strategy, AI for All, which seeks to promote responsible AI adoption, public trust and greater digital sovereignty.

Although the government has not proposed specific legal obligations, it suggests that businesses could face stronger expectations to explain how their AI systems operate and help users distinguish authentic content from AI-generated material. Public feedback will help shape the next phase of policy development.

Canadian residents, businesses, researchers, civil society organisations and Indigenous groups are invited to participate in the consultation, which runs from 23 July to 23 September 2026.

The initiative comes as AI adoption accelerates across Canada’s economy alongside broader legislative efforts covering privacy, consumer data, online harms and protections for children using social media and some AI-powered services.

Minister of Artificial Intelligence and Digital Innovation Evan Solomon said public trust depends on people understanding when AI is being used, what systems are capable of and whether online content has been artificially generated.

The government said consultation responses will inform practical transparency measures that support innovation while making AI safer and more accountable.

Why does it matter?

As AI systems become more capable and autonomous, transparency is evolving beyond simply labelling AI-generated content. Policymakers are increasingly exploring how to disclose AI use, monitor serious incidents and improve accountability for systems that make decisions or take actions on behalf of users.

Canada’s consultation reflects a wider international shift towards practical AI governance based on transparency, trust and user awareness. The eventual framework could help shape expectations for businesses while giving people greater confidence when interacting with AI-powered products and services.

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