Identifying AI-generated videos on social media

Social media users should treat videos critically, verifying content, as AI-generated clips are increasingly realistic and hard to spot.

Digital literacy is key on social media, as AI-generated videos become harder to identify using traditional visual cues.

AI-generated videos are flooding social media, and identifying them is becoming increasingly difficult. Low resolution or grainy footage can hint at artificial creation, though even polished clips may be deceptive.

Subtle flaws often reveal AI manipulation, including unnatural skin textures, unrealistic background movements, or odd patterns in hair and clothing. Shorter, highly compressed clips can conceal these artefacts, making detection even more challenging.

Digital literacy experts warn that traditional visual cues will soon be unreliable. Viewers should prioritise the source and context of online videos, approach content critically, and verify information through trustworthy channels.

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