Microsoft bets on AI openness and scale

Azure’s new Grok models highlight how cloud giants like Microsoft, AWS, and Google are racing to become the go-to platforms for building AI applications.
Microsoft adds xAI’s Grok models to Azure, expanding its AI marketplace beyond 1,900 tools as part of a broader strategy to lead in enterprise AI.

Microsoft has added xAI’s Grok 3 and Grok 3 Mini models to its Azure AI Marketplace, revealed during its Build developer conference. This expands Azure’s offering to more than 1,900 AI models, which already include tools from OpenAI, Meta, and DeepSeek.

Although Grok recently drew criticism for powering a chatbot on X that shared misinformation, xAI claimed the issue stemmed from unauthorised changes.

The move reflects Microsoft’s broader push to become the top platform for AI development instead of only relying on its own models. Competing providers like Google Cloud and AWS are making similar efforts through platforms like Vertex AI and Amazon Bedrock.

Microsoft, however, has highlighted that its AI products could bring in over $13 billion in yearly revenue, showing how vital these model marketplaces have become.

Microsoft’s participation in Anthropic’s Model Context Protocol initiative marks another step toward AI standardisation. Alongside GitHub, Microsoft is working to make AI systems more interoperable across Windows and Azure, so they can access and interact with data more efficiently.

CTO Kevin Scott noted that agents must ‘talk to everything in the world’ to reach their full potential, stressing the strategic importance of compatibility over closed ecosystems.

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