Fake weight loss adverts removed from TikTok
AI-generated weight loss adverts linked to illegal drug sales prompted action from TikTok, as UK regulators warned of serious health risks from unregulated medicines.
TikTok removed fake adverts for weight loss drugs after a company impersonating UK retailer Boots used AI-generated videos. The clips falsely showed healthcare professionals promoting prescription-only medicines.
Boots said it contacted TikTok after becoming aware of the misleading adverts circulating on the platform. TikTok confirmed the videos were removed for breaching its rules on deceptive and harmful advertising.
BBC reporting found the account was briefly able to repost the same videos before being taken down. The account appeared to be based in Hong Kong and directed users to a website selling the drugs.
UK health regulators warned that prescription-only weight loss medicines must only be supplied by registered pharmacies. TikTok stated that it continues to strengthen its detection systems and bans the promotion of controlled substances.
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