Wimbledon and IBM expand collaboration to deepen global fan engagement
A renewed agreement with IBM aims to deepen global engagement with Wimbledon through data and AI tools.
IBM and the All England Lawn Tennis Club have renewed their long-standing technology partnership under a new multi-year agreement to expand digital fan engagement at Wimbledon.
The collaboration, which dates back 36 years, has supported milestones ranging from the launch of the Wimbledon website in 1995 to the introduction of AI-powered features across digital platforms in recent seasons.
Teams from both organisations work year-round to develop fan-facing tools, such as Live Likelihood to Win and Match Chat, that combine tournament data with IBM Watsonx capabilities. Engagement across Wimbledon’s app and website rose 16 per cent year on year in 2025.
The partnership has also received industry recognition, including the All England Club being named Sports Organisation of the Year at the 2025 Sports Technology Awards for its use of AI.
Both organisations said the renewed agreement will focus on delivering more personalised and immersive experiences, as research shows strong demand among tennis fans for AI-driven insights and real-time content.
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