University of South Wales becomes the first in the UK to AI qualification as part of a degree
Business and Management students at the University of South Wales earn dual AI accreditation and use AI tools for real-world projects.
University of South Wales will become the first university in the UK to embed an AI qualification within a Business and Management degree. The programme was developed with the Institute of Enterprise and Entrepreneurs and will begin in September 2026.
Students will receive an IOEE award after their first year and may obtain a diploma upon graduation. The course is the first in the UK to combine both certifications within a single degree.
The qualification includes six units covering AI literacy, prompting, evaluation, application, ethics and reflective practice. These elements are assessed through existing coursework rather than separate examinations.
First-year students will take a module that includes weekly AI sessions linked to building a business. They will use AI for financial projections, marketing strategies, pitch materials and competitor analysis.
Final year students will create digital products using AI, including chatbots and business plans. Liam Newton, course leader for the BA Business and Management programme at the University of South Wales, said the programme aims to support employability and to develop informed use of AI tools.
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