Tinder tests AI matchmaking features for modern dating
AI powered matchmaking is being tested by Tinder as the dating platform looks to personalise connections and encourage users to spend less time swiping and more time meeting offline.
Popular dating platform Tinder is testing a new AI-powered feature called ‘Chemistry’ designed to improve matchmaking. The tool analyses user profiles to identify more relevant connections while the app’s familiar swipe system remains central to the experience.
Developed by parent company Match Group, the feature uses AI to understand personality traits, interests and preferences through profile data. Future updates may allow users to answer questionnaires or share photo archives to refine recommendations.
Additional modes are also being introduced to further personalise matches. Music preferences and astrology signs can now influence suggested profiles, reflecting evolving trends among younger online daters.
The platform is also testing in-person events and virtual video speed dating to encourage real-world interaction. AI moderation tools are also being deployed, helping detect inappropriate messages and verify that profiles belong to real people.
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